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About ACT Responsible @ Cannes 2008 
ACT Responsible honors Responsible AdvertisingThis year's ACT Responsible Exhibition "The Expo that changes you from inside", held June 15-20, 2008 during Cannes' International Advertising Festival featured over 400 social and environmental ads and attracted over 5200 visitors. As a symbolic tribute to great responsible advertising, 8 campaigns were honored at the "Cannes Doves" 2008 ceremony. The "Cannes Doves" celebrate the best responsible advertising campaigns elected by attending visitors and were presented live from the exhibition location, by advertising personalities such as Michael Siegenthaler, Director of Branded Entertainment, Microsoft Corporation; Tim Love, Vice Chairman of Omnicom Group; Eric Keshin, Chief Operating Officer McCann WorldGroup; Jonathan Harries, Chief Creative Officer DRAFTFCB; Hervé Brossard, Vice Chairman, Chief Client Officer DDB Worldwide... See the Doves
The Microsoft E-Responsibility GalleryAs we all know, the internet has changed the way we do business and the way we live. As technology's benefits have made computers an increasingly important part of our society, an accurate assessment of the risk of its use has emerged. Awareness and education play an important role in making sure internet users engage in responsible online behavior. This is why we have created a specific e-responsibility gallery focused on privacy, internet safety and security advertising, with the active support of Microsoft Corporation. As an industry leader, Microsoft recognizes its responsibility to address the challenges of internet safety.
“The Expo Café” involved all visitors in a concrete and responsible wayAfter strolling through the exhibition, visitors were invited to take a break in “The Expo Café” by DRAFTFCB animated by Groupe novembre and enjoyed the ocean view. In the Café, one could drink fresh Valvert water, rich Malongo coffee and delicious Ben & Jerry's ice cream and were encouraged to make a donation to Unicef 's "United for Children, United against AIDS" fund.
Draw a tree and create the Advertising ForestThe french association of communication agencies (AACC), ACT Responsible, French trade magazine CB News, Non'Stop Media and the environmentalist Nicolas Hulot Foundation launched "Draw a tree and create the Advertising Forest". This “happening” called on the creativity of the delegates and aimed at involving them in a citizenship commitment. Participants were asked to draw trees on canvases. The drawings were sold at a special auction sale and proceeds from the sale were donated to a non-profit association FOREST Avenir engaged in regional reforestation projects, in order to plant the first "Advertising Forest”. Thanks to the creative artists from Ayrine, BETC Euro RSCG, DDB, Draftfcb, Leo Burnett, Ogilvy, TBWA\Map, Young et Rubicam and celebrity Joe La Pompe (copycat tracker) for their participation in this project. To continue growing the Advertising Forest, donations can be made through their website. This fall, one hundred trees will be planted in the region allowing the absorption of 122 tons of CO2.
Microsoft and AdForum.com, Global sponsors of the ACT 2008 World TourThe ACT Expo is operated by AdForum which provides logistics and hosts the database, A big thanks to Microsoft for helping us to pursue our adventure! As an industry leader, Microsoft sponsors the E-Responsibility section of the ACT Responsible exhibitions.
Thanks to The Advertising CommunityWe take this opportunity to extend our warmest thanks to : The 103 participating agencies from 34 countries. Our loyal agency sponsors for renewing their confidence and support: McCann WorldGroup, Draftfcb, Omnicom Group, DDB and JWT. Our faithful ACT’ive partners : AACC, Ayrine CCO, Bitter Almonds, CB News, EACA, Euronews, Getty Images, Groupe novembre, IAA, Newsbroker, Non'Stop Media, Ogilvy and TBWA Corporate. Getty images for an invaluable commitment to ACT Responsible since 2002. JCDecaux for giving a generous hand to ACT Responsible by allowing the exhibition’s poster to be visible all along the Cannes croisette. The City of Cannes for its generous support since 2002. The Cannes Lions Festival for their continued support and cooperation. About projects highlighting your responsible ads…
The Expo World TourThe 2008 exhibition begins its worldwide tour in September in Brussels (Belgium) at the Euro Effies Gala. “The Expo” will then travel to New York for the Advertising Week, Paris, Zürich (Switzerland) , Portoroz (Slovenia), United Arab Emirates and pending venues include Brazil (Salvador, Sao Paulo, Rio and Porto Alegre), China, Canada, Sweden, El Salvador, Luxembourg, Germany, UK… Click to view all program information
One Minute of Responsibility on EuronewsWe are looking for new pro bono spots for social and environmental causes. Be part of the ACT Responsible Collection and your work could be selected for broadcast several times daily in our “One Minute of Responsibility” program on EuroNews, therefore offering increased public visibility to non-profit organizations. More info About Advertising and Responsibility…
Global Humanitarian ForumGlobal Humanitarian Forum Geneva fosters dialogue, brokers partnerships and builds political will in order to strengthen the international community's ability to address and overcome current and future humanitarian challenges. Last month, GHF President Kofi Annan called together 300 leaders from all sectors of society worldwide to urgently address what he calls "the human face of climate change". For the coming months, ACT Responsible will be engaged in a close working relationship with the Global Humanitarian Forum to help make progress in achieving these goals.
EACA Care AwardsAmnesty International and their agency TBWA/Paris carried off the Grand Prix in the first edition of the EACA Care Awards, launched this year. A special Grand Prix commendation was also awarded to a UNICEF anti-landmine campaign by Leo Burnett Germany, in the first award of its kind judged by Members of the European Parliament. Member of European Parliament Mrs. Ruth Hieronymi, chair of the EACA Care Awards 2008, presented the winners with their trophies at the European Parliament in Brussels. See all winners
Enter the IAA-Dentsu Global Student Poster CompetitionEnter the first ever IAA Global Student Poster Competition. Students of advertising, marketing communications and design are invited to post their entries here.
ArabAd is calling everyone from the Middle East to design PeaceJoin the ArabAd Peace Poster Design Contest and be part of a unique ART SHOW and a groundbreaking PEACE TRIBUTE PARTY scheduled August 24, 2008 at La Voile Beach, in Rmeyleh, Lebanon. Deadline for artwork submissions is July 31. More Info
6th Edition of Summer University of Communication for Sustainable Development.ACIDD (European association of communication and information for sustainable development) and Comité21 have developed these platforms to enable information exchange and encourage truly open debates - creative, productive, and realistically controversial. The 2007 sessions confirmed that sustainable development themes are of utmost concern to the Summer University participants comprised of advertisers, ad agencies, community members and officials. See the program
Visit AdWiser’s new blog on www.blog-adwiser.comThe think tank of French experts co-founded by ACT Responsible, has launched a new blog where you can follow the life and actions of the group, find interesting news on Communication and Responsibility, react and share your points of view, and access a large list of useful links.
Alternative Channel awarded a 8000€ prize to the best video on sustainable development.“A la découverte de l’Homo Petroleum” from Mathieu Eisinger was part of the competition organized by Alternative Channel. A special mention was also awarded to ACT Responsible 2007 Collection for the ad “Money” by DDB Brazil for WWF. Alternative Channel, the international web TV on sustainable development aims to offer a meeting place between responsible companies, NGOs, and individuals involved in a green or humanitarian initiative. The 8000€ prize for the Spanish contest will be presented in Barcelona next October, see the winning video. July 23th, 2008
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