The demise of the ad agency appears all set.
A tombstone prepared.
The obituaries written.
The lilies artfully arranged.
Which is a perfect time for the AdForum 2014 Summit.
The “Summit” i..
The appointment of a chief creative officer was announced the other day.
That’s not big news if it’s an ad agency appointment. But this was General Mills announcing the hiring of Michael F..
There are a few indicators to signal how a marketing firm is going to do in new business – pitches won and lost for example. But numbers can’t tell the whole story. If your agen..