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"Air Conditioners" For Columbia Sportswear Company

Description / Synopsis

Columbia Sportswear Company has sponsored a warning to Santiago residents with an outdoor advertisement challenging the use of air conditioners. A banner held against an apartment block wall shows a man and his child struggling to cope in a flood. Air conditioning units project through the art work. “El aire que enfria tu hogar. Calienta el mundo” is translated in English as “The air cooling your home is heating the world.”

Title "Air Conditioners"
Agency Prolam Y&R
City Santiago
Advertiser Columbia Sportswear Company
Brand Name Columbia
Business Sector Corporate Communication
Date of First Publication N/A
Country of Production Chile
Language Spanish
Type Outdoor / Out of Home
Tagline The air cooling your home is heating the world.
Original Tagline El aire que enfria tu hogar. Calienta el mundo.
Awards CLIO Awards, 2009 (Bronze) for Corporate/Institutional

The New York Festivals International Advertising Awards in All Media, 2009 (Silver World Medal) for Corporate Image/Information/Recruitment

Wave Festival, 2009 (Silver) for Outdoor

   
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Fabrizio Capraro, Renzo Vaccaro
Copywriter: Alvaro Becker
Photographer: Felipe Hernandez