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"Boxes (French)" For Association Française des Petits Débrouillards

Description / Synopsis

A small group of people is trying to act in an "ecologist" way by taking air some polluted air in recycled cardboard boxes near a highway.
They claim the efficiency on their action and advise the children to do the same.

Context

Our action consists of gathering polluted air in recycled boxes whenever we can.
We are only 2 or 3 at the moment, but we really welcome any new volunteers.
If everybody got down to it, by picking up their little boxes in the morning, and filling them with polluted air, Things will get much better!
I'm counting on your kids. 

Philosophy/Solution

if you really want to be useful to the Planet, you'd better read this book. 

Title "Boxes (French)"
Original Title "Les cartons"
Agency Scher Lafarge
City Clichy
Production Company: Scher lafarge
Advertiser Association Française des Petits Débrouillards
Brand Name Association Française des Petits Débrouillards
Product Name Stand Up Earthlings
Business Sector Newspapers, Magazines, Books
Campaign Name Stand Up Earthlings  (See the campaign)
Date of First Publication 2/10/2005
Market France
Country of Production France
Language French
Type Television
Length 30 seconds
Tagline 80 ways to protect the planet
Original Tagline 80 conseils pour protéger la planète
Awards Grand Prix Stratégies de la Publicité, 2005 (Mention) for General Interest, Great Causes

Prix de la campagne citoyenne, 2005 (Winner) for Associations

   
Director: Christophe Caubel, Didier Barcelo
Director of Photography: Christophe Paturange
Sound Designer: Mathieu Magdalou
Actor / Celebrity: Ludovic Nobileau