|
Description / Synopsis
Created as a video-clip and beated by the song "Sugar Baby Love" by the Rubbet's, the video tells humorously the lovey-dovey epic of a little boy then of a young man who, after discovering his homosexuality lives his sexual life although he's suffering from homophobic attacks. We observe him year after year, searching for The big love. Till then, he protects himself during his encounters with condoms.
Context
Although the gay comunity has been particularly sensitized with prevention since the very beginning of the AIDS, we observe a resumption of non-protected practices these last few years. Nowadays, homosexuals reprensent a fourth of new diagnosed cases and more than 4 discover they disease everyday.(INvS)
Philosophy/Solution
This new campaign plays on many homosexual community's visual codes, even caricaturing it, in order to give value to the use of condom. But it also aims at denouncing the discrimination background in which gays live their sexual oientation. The latest agressions testify it.
| 
