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"Albatros" For Greenpeace

Context

Objective: To raise awareness of the devastating effects of pollution on our planet and encourage people to become ‘Ocean Defenders’ in Greenpeace’s ‘Year of the Oceans’. 

Philosophy/Solution

Concept: Show how our careless discarded rubbish can lead to the horrific death of wildlife thousands of miles away.involved in pollution of the oceans. online to become a ‘Greenpeace ocean defender’ Secondary” Anyone 

Results

Primary anyone with a conscience who could sign up online to become a ‘Greenpeace ocean defender’ Secondary” Anyone involved in pollution of the oceans.  

Title "Albatros"
Agency Publicis Mojo Auckland
City Parnell
Advertiser Greenpeace
Brand Name Greenpeace
Product Name Service
Business Sector Consumer & Public Services
Campaign Name Albatros 
Date of First Publication N/A
Country of Production New Zealand
Type Print
Awards The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Environmental Issues

   
Creative Director: Nick Worthington
Art Director: Andy Amadeo, Lachlan McPherson
Copywriter: Nick Worthington
Photographer: D Littschwager, S Middleton