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michael lee
Oct 30, 2014

The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which is a perfect time for the AdForum 2014 Summit. The “Summit” i..

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michael lee
Oct 22, 2014

The appointment of a chief creative officer was announced the other day. That’s not big news if it’s an ad agency appointment. But this was General Mills announcing the hiring of Michael F..

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Bob Sanders
Sep 2, 2014

There are a few indicators to signal how a marketing firm is going to do in new business – pitches won and lost for example. But numbers can’t tell the whole story. If your agen..

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Agency of the week
Monsters Under the Bed
Sandy Hook Promise
Foot Locker
Foot Locker
Agency News
Dec 19, 2014

December 18, 2014 (NEW YORK, NY) – MEC, a leading global media agency, today announced it has been selected by L’Oréal USA as lead communications planning agency for Lancôme ..

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Dec 19, 2014

DEC 18, 2014 Maturing marketing channels are increasingly challenging agencies these days. The best of them are abandoning traditional, narrow definitions and adopting an integrated model that allows..

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Dec 19, 2014 ING Direct, the Dutch finance company, has appointed VCCP Sydney to run its advertising account. Read more: http://goo.gl/hDFa8s WPP media agency MEC has been selected by L’Oreal USA as lead co…

Dec 18, 2014 Johnnie Walker has appointed Anomaly as its global creative agency, following an account review. Read more: http://goo.gl/Bvvcsj Warner Leisure, owned by the Bourne Leisure, has appointed Now without…

Dec 17, 2014 Dentsu Aegis Network is expanding its already sizable presence in Brazil with the acquisition of OOH Plus. Read more: http://goo.gl/fMqYDf Strategy brand consultant agency Landor is adding Turkey to …

Dec 12, 2014 Publicis Groupe has acquired content marketing agency Relevant24. Read more: http://goo.gl/hq9ZjZ

Dec 17, 2014 New York, NY – December 17, 2014: New York Festivals International Advertising Awards® patented Matrix Judging System earns huge kudos within the international advertising community. This …

Dec 16, 2014 Telecoms giant BT is in exclusive talks to buy EE - Britain's largest mobile network group - for £12.5bn. Read more: http://goo.gl/KMgd4U

Dec 19, 2014 Razorfish's UK chief executive, Chris Mellish, will leave the business at the beginning of 2015. Read more: http://goo.gl/EdSBFX

Dec 18, 2014 WPP has appointed Roberto Quarta to succeed chairman Philip Lader and to join the board as non-executive director. Read more: http://goo.gl/iQKK9p

Dec 17, 2014 Confectioner marketing giant Mars is conducting a global media planning review. Read more: http://goo.gl/mCOiH6

Dec 15, 2014 Anheuser-Busch In Bev is launching a review for its growing Michelob Ultra brand. Read more: http://goo.gl/0yEOQF