Mark Tungate
Mar 26, 2014

I flew into Penang, Malaysia, almost exactly a week after Malaysia Airlines Flight 370 vanished. Although I’m a reporter by training, I was not there to write about the missing plane. In fact I ..

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Steve Fajen
Feb 12, 2014

BUT FIRST THE PAST Six years ago I published an article in Advertising Age entitled “The Agency Model Is Bent, Not Broken.”  It was in response to claims than it was broken.  Now..

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Steve Fajen
Nov 26, 2013

In the 1987 film The Untouchables, Sean Connery’s character sarcastically accuses one of Al Capone’s men of taking a knife to a gunfight. That is what Procurement does when usin..

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Agency News
Apr 18, 2014

LANCEMENT MONDIAL LE 20 AVRIL 2014 - DES SENSATIONS EN GRAND Convaincue que les positionnements des marques se construisent grâce à la cohérence, BETC Paris fait le choix d’i..

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Apr 17, 2014

DETROIT APRIL 16, 2014 Marketing communications agency Lowe Campbell Ewald is expanding its footprint within the Detroit community, announcing today a partnership with Eastern Market Corporation. A ..

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Apr 18, 2014 Dentsu has been selected as the AOR for the Tokyo Summer Olympics and Paralympic Games. Read more: http://bit.ly/1nu9yh4 Olson 1to1, the loyalty/CRM division of Olson, was hired to launch L'Oreal…

Apr 17, 2014 Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns. Read more: http://bit.ly/1j6RB4k

Apr 16, 2014 JWT has confirmed that it is re-embracing the name it had used for most of its 150 years in business—J. Walter Thompson. Read more: http://bit.ly/1hVl7ZF

Apr 15, 2014 Consolidating its experiential marketing offer in key Asia Pacific markets under one banner, Dentsu Aegis Network is launching psLive. Read more: http://bit.ly/1gB6U86

Apr 18, 2014 The ACT Responsible launches an annual list of the world’s most successful advertising for Good Causes. ACT Responsible (with the cooperation of The Gunn Report) is proud to announce the launc…

Apr 4, 2014 Columbus, Ohio-based Resource, a privately held digital marketing firm, has agreed to acquire New York creative shop Ammirati. Read more: http://bit.ly/OhqJWL

Apr 18, 2014 Gail Gallie, the chief executive of Fallon London, is leaving the agency after four years at the helm. Read more: http://bit.ly/1lgjNV3

Apr 17, 2014 Ben Felton, the Executive Planning Director of MRM Meteorite, has joined The Marketing Store as its new Chief Strategy Officer. Felton will be charged with leading the agency’s strategy and pl…

Apr 17, 2014 Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising. Read more: ht…

Apr 14, 2014 Furniture retailer DFS is to pitch its direct marketing, data analytics and planning and content strategy accounts through the AAR, with a shortlist currently being drawn up. Read more: http://bit…