O Boticário - “Repression (Portuguese)”
O Boticário Franchising
| Title | Repression (Portuguese) |
| Agency | AlmapBBDO |
| Advertiser | O Boticário Franchising |
| Brand | O Boticário |
| Product Category | Retail, Distribution & Restaurants |
| Campaign Name | Repression (Portuguese) |
| Country of Production | Brazil |
| Date of First Broadcast/Publication | July 8, 2008 |
| Media Type | Television |
| Length | 60 Seconds |
| Awards |
Wave Festival, 2009 (Bronze) for Film
|
| Creative Director |
Marcello Serpa |
| Creative Director |
Dulcídio Caldeira |
| Creative Director |
Luiz Sanchez |
| Art Director |
Marcos Medeiros |
| Art Director |
Bruno Prosperi |
| Director |
Pedro Becker |
| Director of Photography |
Fernando Oliveira |
| Account Supervisor |
Ana Boccia |
| Editor |
André Kassu |
| Editor |
Renato Simões |
| Editor |
Pedro Becker |
| Music |
Hilton Haw |
| Production Company |
Produtora Associados |
| Post Production |
Produtora Associados |
Story
The commercial shows a world without beauty, having ash as a predominant color, with naked free of vanity. One of the young women finds a small box silver-plated with O Boticário makeup. She uses the red lipstick and leaves, surprising all with the colors of the makeup. One perceives that a new mentality is born.
