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O Boticário - "Repression (Portuguese)" - AlmapBBDO

  • Repression (Portuguese)
  • O Boticário
  • O Boticário Franchising
  • AlmapBBDO
  • Brazil
  • Repression (Portuguese)
Product CategoryRetail, Distribution & Restaurants
Date of First Broadcast/PublicationJuly 8, 2008
Media TypeTelevision
Length60 Seconds
Awards Wave Festival, 2009 (Bronze) for Film
Production Company Produtora Associados
Post Production Produtora Associados
Creative Director Marcello Serpa
Creative Director Dulcídio Caldeira
Creative Director Luiz Sanchez
Art Director Marcos Medeiros
Art Director Bruno Prosperi
Director Pedro Becker
Director of Photography Fernando Oliveira
Account Supervisor Ana Boccia
Editor André Kassu
Editor Renato Simões
Editor Pedro Becker
Music Hilton Haw


The commercial shows a world without beauty, having ash as a predominant color, with naked free of vanity. One of the young women finds a small box silver-plated with O Boticário makeup. She uses the red lipstick and leaves, surprising all with the colors of the makeup. One perceives that a new mentality is born.