The film “5:00 AM” is part of the AlmapBBDO’s integrated campaign for the New Volkswagen Tiguan, consisting of film, special advertising in print and web, radio spot and Internet. The film, with 60” and 30 ", is running since october/15 on cable TV throughout Brazil and was created by Renato Fernandez and Gustavo Sarkis, and directed by Armando Bo and Andres Salmoyraghi, from Rebolucion BR. This is the first film made by the Brazilian branch of the Argentine producer. The concept of the campaign is: The 2012 Tiguan. A whole new off-road class.