Volkswagen - “5h00 AM”
Volkswagen
| Title | 5h00 AM |
| Agency | AlmapBBDO |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Product Name | Tiguan |
| Product Category | Automotive |
| Campaign Name | 5H00 AM |
| Country of Production | Brazil |
| Date of First Broadcast/Publication | October 15, 2011 |
| Media Type | Television |
| Creative Director |
Luiz Sanches |
| Associate Creative Director |
Renato Simões |
| Art Director |
Renato Fernandez |
| Copywriter |
Gustavo Sarkis |
| Director |
Armando Bo |
| Director |
Andrés Salmoyraghi |
| Director |
Daniel Lieff |
| Production Company |
REBOLUCION BR |
| Director of Photography |
Cristian Cottet |
| Executive Producer |
Ciro Cesar Silva |
| Executive Producer |
Patricio Alvarez Casado |
| Account Executive |
Fernão Cosi |
| Account Executive |
Vanessa Previero |
| Account Executive |
Luciane Nery |
| Account Executive |
Ana Beatriz Porto |
| Account Executive |
Aline Macedo |
| Media Director |
Paulo Camossa Jr. |
| Media Director |
Gabriel Queiroz |
| Media Director |
Daniele Valle |
| Media Director |
Rogério Nascimento |
| Media Director |
Claudio Rodrigues |
| Strategic Planner |
Cintia Gonçalves |
| Strategic Planner |
Sérgio Katz |
| Editor |
Ezequiel Sarudiansky |
| Post Production |
Tribbo Post |
| Telecine |
Vera Jacintho |
| Telecine |
Gabriel Dagostini |
| Telecine |
Diego Villas Boas |
| Telecine |
Luana Aghata |
| Announcer |
Hilton Raw |
Concept
The film “5:00 AM” is part of the AlmapBBDO’s integrated campaign for the New Volkswagen Tiguan, consisting of film, special advertising in print and web, radio spot and Internet. The film, with 60” and 30 ", is running since october/15 on cable TV throughout Brazil and was created by Renato Fernandez and Gustavo Sarkis, and directed by Armando Bo and Andres Salmoyraghi, from Rebolucion BR. This is the first film made by the Brazilian branch of the Argentine producer. The concept of the campaign is: The 2012 Tiguan. A whole new off-road class.
