AlmapBBDO São Paulo, Brazil Full Service

AlmapBBDO Creative Work

TitleScreenshot Ad
Agency
Campaign Screenshot Ad
Advertiser Audi
Brand Audi
Product R8
Business Sector Cars
Story

 

In order to promote Audi’s fastest car, we created an ad in digital magazines using its main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad’s feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take apicture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved among the personal photos.

 

Credits

Publisher: Audi Vehicles LTDA Brazil Distributor

Product: Audi R8

Title: Screenshot Ad

CCO: Marcello Serpa

ECD: Luiz Sanches

Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões

Art Director: Andre Sallowicz, Denis Peralta

Editor: Filipe Medici, Rodrigo Resende

Programming: The Goodfellas

Technology Director: Fernando Boniotti

Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes

Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri

Approval: Leandro Radomile


 

Publisher: Audi Vehicles LTDA Brazil Distributor

Product: Audi R8

Title: Screenshot Ad

CCO: Marcello Serpa

ECD: Luiz Sanches

Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões

Art Director: Andre Sallowicz, Denis Peralta

Editor: Filipe Medici, Rodrigo Resende

Programming: The Goodfellas

Technology Director: Fernando Boniotti

Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes

Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri

Approval: Leandro Radomile

Media Type Digital
Length

Recent Work