AlmapBBDO , São Paulo Follow Update

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  • São Paulo, Brazil 04707-010
  • Brazil
  • Phone: (+55) 11 2395-4002

Audi R8 - "Screenshot Ad" - AlmapBBDO

  • Screenshot Ad
  • Audi R8
  • Audi
  • AlmapBBDO
  • Brazil
  • Screenshot Ad
Product CategoryCars
Media TypeInteractive
Length63 Seconds
Awards London International Awards - LIA, 2013 (Bronze) for Mobile Advertising
Cannes Lions International Festival of Creativity, 2013 (Bronze Lion) for Products

Story

 

In order to promote Audi's fastest car, we created an ad in digital magazines using its main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad's feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take apicture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved among the personal photos.

 

Credits

Publisher: Audi Vehicles LTDA Brazil Distributor

Product: Audi R8

Title: Screenshot Ad

CCO: Marcello Serpa

ECD: Luiz Sanches

Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões

Art Director: Andre Sallowicz, Denis Peralta

Editor: Filipe Medici, Rodrigo Resende

Programming: The Goodfellas

Technology Director: Fernando Boniotti

Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes

Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri

Approval: Leandro Radomile


 

Publisher: Audi Vehicles LTDA Brazil Distributor

Product: Audi R8

Title: Screenshot Ad

CCO: Marcello Serpa

ECD: Luiz Sanches

Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões

Art Director: Andre Sallowicz, Denis Peralta

Editor: Filipe Medici, Rodrigo Resende

Programming: The Goodfellas

Technology Director: Fernando Boniotti

Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes

Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri

Approval: Leandro Radomile