AlmapBBDO , São Paulo Follow Update

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Volkswagen - "Last Wishes" - AlmapBBDO

  • Last Wishes
  • Volkswagen
  • Volkswagen
  • AlmapBBDO
  • Brazil
  • Kombi Last Wishes
Product CategoryVans
Media TypeInteractive
Length244 Seconds
Awards Cannes Lions International Festival of Creativity, 2014 (Gold) for Branded content & Entertainment
Cannes Lions International Festival of Creativity, 2014 (Gold) for Branded content & Entertainment
Cannes Lions International Festival of Creativity, 2014 (Bronze) for Film
Cannes Lions International Festival of Creativity, 2014 (Bronze) for Cyber
Cannes Lions International Festival of Creativity, 2014 (Bronze) for PR
Cannes Lions International Festival of Creativity, 2014 (Bronze) for Direct
Cannes Lions International Festival of Creativity, 2014 (Bronze) for Direct
Creative Director André Kassu
Creative Director Marcos Medeiros
Creative Team Benjamin Yung Jr
Creative Team Marcelo Tolentino
Creative Team Marcelo Nogueira
Creative Team Marcelo Pignatari Rosa
Director Fernando Grostein Andrade
Production Company Spray Filmes
Production Company Inkuba
Director of Photography Fernando Grostein Andrade
Project Manager Denise Aya Kotsubo
Executive Producer Lucia Leite
Account Director Filipe Bartholomeu
Account Director José Fernando Lopes
Account Executive Aline Macedo
Media Director Brian Crotty
Media Director Kauê Lara Cury
Media Director Fabio Urbanas
Strategic Planner Marcus Freitas
Strategic Planner Denis Camargo
Strategic Planner Tatiana Weiss
Strategic Planner Rodrigo Friggi
Strategic Planning Director Sérgio Katz
Account Supervisor Ana Beatriz Moreira Porto
Post Production Boson Post
Editor Raoni Rodrigues
Photographer Fabio Bataglia
Art Buyer Teresa Setti
Art Buyer Ana Cecília da Costa
Sound Designer Lucas Lima
Sound Design Company B A Start!
Advertiser Contribution Marcelo Olival
Advertiser Contribution Carlos Leite
Advertiser Contribution Ana Cristina Mota
Advertiser Contribution Camila Canais
Media Daniele Valle
Media Katia Piccardi
Media Stefano Justo
Media Dayane Manfrere Alves
Grafic Production José Roberto Bezerra
RTV Vera Jacinto
RTV Rafael Motta
RTV Ana Paula Casagrande
RTV Henrique Danieletto
RTV Diego Villas Boas
Digital Creative Director Luciana Haguiara
Digital Creative Director Sandro Rosa
User experience Vanessa Marques
User experience Luiz Felipe Fernandes
Partner / General Creative Director Luiz Sanches
Partner / Director of Client Services & Management Gustavo Burnier
Account Trainee Fernanda Portugal
Partner / General Planning Director Cintia Gonçalves

Story

Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home

The film is the final part of a campaign that pays tribute to the world's most famous van

The world's last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the "de-launching" of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family.

The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car's memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60's and 70's. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will.

On the road

The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima.

Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade.