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Title "Last Wishes"
Agency AlmapBBDO
Campaign Kombi Last Wishes
Advertiser Volkswagen
Brand Volkswagen
Business Sector Vans
Story

Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home

The film is the final part of a campaign that pays tribute to the world’s most famous van

The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family.

The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will.

On the road

The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima.

Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade. 

Media Type Digital
Length244 seconds
Creative Director Mr. André Kassu
Creative Director Mr. Marcos Medeiros
Creative Team Mr. Benjamin Yung Jr
Creative Team Mr. Marcelo Tolentino
Creative Team Mr. Marcelo Nogueira
Creative Team Mr. Marcelo Pignatari Rosa
Director Mr. Fernando Grostein de Andrade
Production Company Spray Filmes
Production Company Inkuba
Director of Photography Mr. Fernando Grostein de Andrade
Project Manager Ms. Denise Aya Kotsubo
Executive Producer Ms. Lucia Leite
Account Director Mr. Filipe Bartholomeu
Account Director Mr. José Fernando Lopes
Account Executive Ms. Aline Macedo
Media Director Mr. Brian Crotty
Media Director Kauê Lara Cury
Media Director Fabio Urbanas
Strategic Planner Marcus Freitas
Strategic Planner Denis Camargo
Strategic Planner Tatiana Weiss
Strategic Planner Rodrigo Friggi
Strategic Planning Director Mr. Sérgio Katz
Account Supervisor Ms. Ana Beatriz Moreira Porto
Post Production Boson Post
Editor Raoni Rodrigues
Photographer Mr. Fabio Bataglia
Art Buyer Teresa Setti
Art Buyer Ana Cecília da Costa
Sound Designer Lucas Lima
Sound Design Company B A Start!
Advertiser Contribution Mr. Marcelo Olival
Advertiser Contribution Carlos Leite
Advertiser Contribution Ana Cristina Mota
Advertiser Contribution Camila Canais
Media Mr. Daniele Valle
Media Katia Piccardi
Media Stefano Justo
Media Ms. Dayane Manfrere Alves
Graphic Production Mr. José Roberto Bezerra
RTV Ms. Vera Jacinto
RTV Rafael Motta
RTV Ana Paula Casagrande
RTV Henrique Danieletto
RTV Mr. Diego Villas Boas
Digital Creative Director Mrs. Luciana Haguiara
Digital Creative Director Mr. Sandro Rosa
User experience Ms. Vanessa Marques
User experience Luiz Felipe Fernandes
Partner / General Creative Director Mr. Luiz Sanches
Partner / Director of Client Services & Management Mr. Gustavo Burnier
Account Trainee Fernanda Portugal
Partner / General Planning Director Mrs. Cintia Gonçalves

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