AlmapBBDO São Paulo, Brazil Full Service

AlmapBBDO Creative Work

TitleGlass Legs 1
Title (original language)Mizuno Vidro 1
Agency
Campaign Mizuno Glass
Advertiser São Paulo Alpargatas
Brand Mizuno
Date of First Broadcast/Publication
Product Mizuno Wave
Business Sector Shoes
Tagline Mizuno Wave. The world's best impact absorption technology.
Tagline (original language) Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade.
Story The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners’ bodies are made of glass and, therefore, have to use the efficient system.
Story (original language) Os anúncios da campanha procuram demonstrar a necessidade de utilizar os tênis Mizuno, com a melhor tecnologia de amortecimento e estabilidade através de ilustrações em que os corpos de corredores são de vidro e, portanto, têm de utilizar o eficiente sistema.
Philosophy Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass.
Philosophy (original language) Quem corre sabe que joelhos, tornozelos, tendões e músculos sofrem com o esforço físico. Se o tênis não tiver um sistema de absorção de impacto de alta tecnologia, seu corpo fica tão frágil como o vidro.
Problem Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps.
Problem (original language) Mizuno disputa o segmento de alta performance no mercado de tênis. Nesse segmento premium estão as marcas com tecnologia mais avançada. Mizuno é o preferido por atletas porque desenvolveu a tecnologia Wave de amortecimento de impacto. São placas em forma de onda sobre a sola que absorvem o peso das passadas.
Media Type Magazine
Market Brazil
Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Account Director
Account Executive
Agency Producer
Photographer

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