Mizuno - “Glass Legs 1”
São Paulo Alpargatas
|Title||Glass Legs 1|
|Tagline||Mizuno Wave. The world's best impact absorption technology.|
|Advertiser||São Paulo Alpargatas|
|Product Name||Mizuno Wave|
|Campaign Name||Mizuno Glass|
|Country of Production||Brazil|
|Date of First Broadcast/Publication||March 8, 2003|
||José Roberto Bezerra|
The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners bodies are made of glass and, therefore, have to use the efficient system.
Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass.
Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps.