AlmapBBDO São Paulo, Brazil Advertising / Full Service / Integrated

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AlmapBBDO Creative Work

Title "Scratches"
Agency AlmapBBDO
Campaign Scratches
Advertiser Effem / Mars
Brand Whiskas
Product Cat Food
Business Sector Pet Food, Pet Care Products & Services
Story A man arrives at his office with a scratch on his neck. Although he tries to hide it, all his coworkers see the scratch as evidence of a night of wild sex. We reveal, however, that was not exactly what caused the scratch.
Tagline Don't forget, cats prefer whiskas.
Media Type Television
Length45 seconds
Market Brazil
Production Company Jodaf Mixer
Creative Director Giba Lages
Creative Director Mr. Cassio Zanatta
Creative Director Mr. Marcello Serpa
Art Director Giba Lages
Copywriter Mr. Cassio Zanatta
Director Mr. Michel Tikomiroff
Agency Producer Mr. Egisto Betti

Recent Work