Whiskas - “Scratches”
Effem / Mars
| Title | Scratches |
| Tagline | Don't forget, cats prefer whiskas. |
| Agency | AlmapBBDO |
| Advertiser | Effem / Mars |
| Brand | Whiskas |
| Product Name | Cat Food |
| Product Category | Pet Food, Pet Care Products & Services |
| Campaign Name | Scratches |
| Market | Brazil |
| Country of Production | Brazil |
| Media Type | Television |
| Length | 45 Seconds |
| Awards |
Cannes Lions International Festival of Creativity, 2005 (Bronze Lion) for Miscellaneous
|
| Creative Director |
Giba Lages |
| Creative Director |
Cassio Zanatta |
| Creative Director |
Marcello Serpa |
| Art Director |
Giba Lages |
| Copywriter |
Cassio Zanatta |
| Director |
Michel Tikomiroff |
| Agency Producer |
Egisto Betti |
| Production Company |
Jodaf Mixer |
Story
A man arrives at his office with a scratch on his neck. Although he tries to hide it, all his coworkers see the scratch as evidence of a night of wild sex. We reveal, however, that was not exactly what caused the scratch.
