One phrase summarizes AlmapBBDO's 21 years of work: “We think before doing.” It represents the natural blend of two strengths, Planning and Creation, which together generate the great communication ideas. Ideas that help brands win the consumer's admiration and preference.
AlmapBBDO does that in a straightforward and simple way, seeking the original insight to be the basis of an idea that conquers the consumer and is capable of changing his or her attitudes and habits. It already did that when there were only four or five points of contact between advertisers and the public. And it does that to date, using the infinite communication channels to reach the consumer.
AlmapBBDO knows how to generate visibility for its clients' brands, regardless of the scenario, occasion, if its in Brazil or abroad. Many of its campaigns are aired and published in dozens of countries. AlmapBBDO's work has won awards that have made of it the most awarded Brazilian agency in the world in 2004, 2005 and 2010, according to the Gunn Report. Since 1994, AlmapBBDO has won 149 Lions at the Cannes Festival. It has continuously been among the 10 most awarded agencies in the world since 1998, when the study started being published. On the Internet, it is also among the most awarded in the world.
Philosophy & Competitive Advantages
AlmapBBDO is the agency that naturally combines relevant strategic planning with seductive creative ideas.
The agency is proud of what it does and the values it seeks with conviction: simplicity, objectivity and willingness to learn more every day, with a team formed by wonderful people that know that a job well done is the most sustainable way of being successful.
BBDO network has 290 offices in 77 countries, over these areas: North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Number of local agencies:
Europe/Middle East/Africa: 187
Asia Pacific: 87
Trade OrganizationsCouncil for Self-Regulating and Ethical Advertising (CONAR)
Clube de Criação
Associação dos Profissionais de Propaganda (APP)
Associação Brasileira de Agências de Propaganda (ABAP)