The Mars Agency, Southfield Follow Update

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Chobani® Selects MARS® Advertising as New Shopper Marketing Agency of Record

October 23, 2013


Shopper marketing leader chosen to assist Greek Yogurt pioneer with marketing strategies along the entire path to purchase

SOUTHFIELD, Mich. – October 23, 2013 – MARS Advertising, Inc., a leading international, multi-dimensional shopper marketing agency, announces today it has been selected as the new shopper marketing agency of record for Chobani.

Chobani, maker of America’s No. 1–selling Greek Yogurt brand, has recently revamped its advertising, marketing and public relations partnerships and will look to MARS Advertising for strategic insights into reaching today’s consumer at various touch points along the entire path to purchase.

“When looking for a partner in the shopper marketing space, we simply wanted to work with the best shopper marketing agency in the industry,” said Brad Charron, Senior Vice President of Marketing at Chobani. “We found MARS’ ability to shape the consumer buying experience through its deep understanding of today’s shopper invaluable and look forward to a long-lasting relationship with their team.”

With more than 40 years of shopper marketing experience, MARS’ understanding of the human practice of buying gives its clients a unique perspective on how to move product off the shelves and get results. MARS’ unique ability to influence the purchasing behavior of today’s consumer will provide Chobani with valuable and profitable growth opportunities.

“Chobani shares our entrepreneurial nature and commitment to be the best,” said Ken Barnett, Global CEO of MARS Advertising. “It’s been inspiring to witness Chobani’s unparalleled success over the years, and the MARS team is looking forward to bringing our unique vision to the brand’s shopper marketing efforts.”

About Chobani, Inc.:
Maker of America's No. 1–selling Greek Yogurt brand, Chobani was founded on the belief that people have great taste, they just need great options. That is why Chobani produces only the highest-quality authentic strained Greek Yogurt products made with only natural ingredients out of its New Berlin, New York, plant and its new one-million-square-foot production facility in Twin Falls, Idaho. As part of Chobani's nothing but good philosophy, it is committed to supporting local farmers and strengthening its surrounding area economies. Chobani uses milk from local-area farms and also gives 10 percent of its annual profits to charities worldwide through the Shepherd's Gift Foundation, the company’s charitable arm. All Chobani products are kosher certified, made with milk from cows not treated with rBST*, and provide five live and active cultures, with most of its products offering more protein than regular, unstrained yogurt. Chobani products are available nationwide and in Australia and the U.K. Chobani is pleased to offer consumers a variety of nothing but good products: Chobani Greek Yogurt, Chobani Bite, Chobani Flip and Chobani Champions. For more information, please visit chobani.com or connect with Chobani on Facebook at facebook.com/chobani.
*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

About MARS
Founded in 1972, MARS Advertising Inc. is an international shopper marketing agency with over 40 years of experience and a proven track record of profoundly impacting the growth of brands through bold thinking, big ideas and actions that drive sustainable, profitable growth for clients. Known for driving shopper consumption and creating a change in consumer behavior, MARS has been named the No. 1–rated shopper marketing agency five of the past six years, according to The Hub Magazine. MARS is proudly certified by the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned and operated by women in the U.S. MARS has 11 office locations throughout North America and the United Kingdom with more than 300 employees.

For more information about MARS, visit www.marsusa.com or connect with MARS on Facebook and Twitter.

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Media Contacts:
Amy Juaristi / Chobani / amy.juaristi@chobani.com / 212.364.0057
Jennifer Graybeal / Overit for MARS Advertising / jen@overit.com / 518.465.8829 x 215