Images tell the story in Latinstock’s campaign.
A campaign created by DDB Brasil tells classic stories for the image bank
Sao Paulo, April, 2012 – Under the concept “Images that tell everything”, Latinstock’s new campaign, created by DDB Brasil, uses the bank’s images to tell classic stories like Little Red Riding Hood, Noah’s Ark, and Romeo and Juliet. Pictures in sequence take the words’ place and simulate a text telling the plot of each story. The idea is to show that the quality of the images is as important as the photo quantity.
Agency: DDB Brasil
Product: Image Bank
Titles: “Noah’s Ark”, “Little Red Riding Hood”, “Romeo and Juliet”
Creative Director: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Director: Mozar Gudin
Copywritter: Tomás Correa
Account Supervisor: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto
Media: Mônica de Carvalho, Patrícia Muratori, Soraya Sobral
Art Buyer: Clariana Costa, Alessandra Salles
Graphic Producer: Clariana Costa, Anelito Nóbrega
Approved by: Marcos Scheliga