DM9DDB São Paulo, Brazil Full Service

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DM9DDB Creative Work

Title "Crying"
Agency DM9DDB
Campaign Crying
Advertiser Companhia Athletica
Brand Companhia Athletica
Date of First Broadcast/Publication 5/2004
Product Gym
Business Sector Sports & Health Clubs, Gyms, Spas, Diet Clinics
Story The room of a newborn baby. The baby cries. The father picks up the baby from the crib, and puts it in his lap. The baby tries to find the father’s breast to suck. The father is startled, and the baby starts crying again.
Tagline Get in shape
Media Type Television
Length20 seconds
Market Brazil
Production Company Jodaf
Post Production Casablanca
Sound Design Company Ludwig Van
Executive Creative Director Mr. Sergio Valente
Creative Director Mr. Pedro Cappeletti
Art Director Mr. Felipe Cama
Copywriter Mr. Ricardo Chester
Director João Tikhomiroff
Director of Photography Mr. Lauro Joorel
Account Director Mrs. Suzana Poli
Agency Producer Miss Jaqueline Couto
Agency Producer Mr. Filipe Fratino
Advertising Manager Mr. Edward Bilton

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