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DM9DDB Creative Work

Campaign Crying
Advertiser Companhia Athletica
Brand Companhia Athletica
Date of First Broadcast/Publication
Product Gym
Business Sector Sports & Health Clubs, Gyms, Spas, Diet Clinics
Tagline Get in shape
Story The room of a newborn baby. The baby cries. The father picks up the baby from the crib, and puts it in his lap. The baby tries to find the father’s breast to suck. The father is startled, and the baby starts crying again.
Media Type Television
Market Brazil
Production Company Jodaf
Post Production Casablanca
Sound Design Company Ludwig Van
Executive Creative Director
Creative Director
Art Director
Director of Photography
Account Director
Agency Producer
Agency Producer
Advertising Manager

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