DDB Brasil, São Paulo Follow Update

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  • São Paulo, São Paulo 01401-002
  • Brazil
  • Phone: + 11 3054-9999
  • Fax: + 11 3054-9812

Companhia Athletica - "Crying" - DDB Brasil

  • Crying
  • Companhia Athletica
  • Companhia Athletica
  • DDB Brasil
  • Brazil
  • Crying
Product NameGym
Product CategorySports & Health Clubs, Gyms, Spas, Diet Clinics
MarketBrazil
Date of First Broadcast/PublicationMay 20, 2004
Media TypeTelevision
Length20 Seconds
Awards Cannes Lions International Festival of Creativity, 2004 (Silver Lion) for Corporate Image
Production Company Jodaf
Post Production Casablanca
Sound Design Company Ludwig Van
Executive Creative Director Sergio Valente
Creative Director Pedro Cappeletti
Art Director Felipe Cama
Copywriter Ricardo Chester
Director João Tikhomiroff
Director of Photography Lauro Joorel
Account Director Suzana Poli
Agency Producer Jaqueline Couto
Agency Producer Filipe Fratino
Advertising Manager Edward Bilton

Story

The room of a newborn baby. The baby cries. The father picks up the baby from the crib, and puts it in his lap. The baby tries to find the father’s breast to suck. The father is startled, and the baby starts crying again.