DM9DDB, São Paulo Follow Update

  • Avenida Brigadeiro Luis Antonio, 5013
  • São Paulo, São Paulo 01401-002
  • Brazil
  • Phone: (+55) + 11 3054-9999
  • Fax: (+55) + 11 3054-9812

Sadia - "Hot Pocket" - DM9DDB

  • Hot Pocket
  • Sadia
  • Sadia
  • DM9DDB
  • Brazil
  • Hot Pocket
Product NameHot Pocket
Product CategoryPre-Cooked / Dehydrated Prepared Meals
Media TypeMagazine
Awards Wave Festival, 2008 (Gold) for Press
FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad, 2008 (Silver) for Media Innovation: Print
FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad, 2008 (Bronze) for Food/Meals/Milk Products/Sweets/Chocolates/Snacks
Creative Director Júlio Andery
Creative Director Rodolfo Sampaio
Art Director Júlio Andery
Art Director Marcelo Camargo
Editor Rodolfo Sampaio
Editor Marcelo Siqueira
Editor Sergio Matsunaga

Story

One encarte of 4 pages propagated in the magazine of bigger circulation in Brazil. Where the reader inside placed the announcement of microwaves, he heated it per 30 seconds and then he knew the new product of the Healthy one disclosed by a termosensível ink.

Concept

The agency developed an idea that stimulated the use of the microwaves, of this the newness tone and that still it interacted with the reader. Thus the announcement induced the public "to heat" the announcement in the microwaves to know the new line Hot Healthy Pocket.

Problem

The objective one was the launching of a new line of products of the Healthy one: Cheeseburguers of microwaves. First with the quality and the characteristics of a traditional hamburger, but with the speed of the microwaves. To make with that the public decides for the Hot Pocket instead of a net of fast food.