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TitleHot Pocket
Title (original language)Encarte
Agency
Campaign Hot Pocket
Advertiser Sadia
Brand Sadia
Product Hot Pocket
Business Sector Pre-Cooked / Dehydrated Prepared Meals
Story

One encarte of 4 pages propagated in the magazine of bigger circulation in Brazil. Where the reader inside placed the announcement of microwaves, he heated it per 30 seconds and then he knew the new product of the Healthy one disclosed by a termosensível ink.

Story (original language)

"Um encarte de 4 páginas veiculado na revista de maior circulação no Brasil. Onde o leitor colocava o anúncio dentro de um microondas, o aquecia por 30 segundos e então conhecia o novo produto da Sadia revelado por uma tinta termosensível."

Philosophy

The agency developed an idea that stimulated the use of the microwaves, of this the newness tone and that still it interacted with the reader. Thus the announcement induced the public "to heat" the announcement in the microwaves to know the new line Hot Healthy Pocket.

Philosophy (original language)

A agência desenvolveu uma idéia que estimulasse o uso do microondas, desse o tom de novidade e que ainda interagisse com o leitor. Assim o anúncio induziu o público a “aquecer” o anúncio no microondas para conhecer a nova linha Hot Pocket Sadia.

Problem

The objective one was the launching of a new line of products of the Healthy one: Cheeseburguers of microwaves. First with the quality and the characteristics of a traditional hamburger, but with the speed of the microwaves. To make with that the public decides for the Hot Pocket instead of a net of fast food.

Problem (original language)

"O objetivo era o lançamento de uma nova linha de produtos da Sadia: Cheeseburguers de microondas. Os primeiros com a qualidade e características de um hamburguer tradicional, mas com a velocidade do microondas. Fazer com que o público decida pelo Hot Pocket em vez de uma rede de fast food."

Media Type Magazine
Creative Director
Creative Director
Art Director
Art Director
Editor
Editor
Editor

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