SOS Atlantic Forest Foundation - “Reused Gift”
SOS Atlantic Forest Foundation
| Title | Reused Gift |
| Tagline | that is our gift to São Paulo. |
| Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Advertiser | SOS Atlantic Forest Foundation |
| Brand | SOS Atlantic Forest Foundation |
| Product Category | Environmental & Ecological Issues |
| Campaign Name | Reusing Resources |
| Country of Production | Brazil |
| Media Type | Web Film / Viral |
| Length | 55 Seconds |
| Creative Director |
Fábio Fernandes |
| Creative Director |
Theo Rocha |
| Art Director |
Rodrigo Adam |
| Art Supervisor |
João Linneu |
| Copywriter |
Thiago Espeche |
| Account Planner |
José Porto |
| Account Planner |
Monica Bauer |
| Account Supervisor |
Marcello Penna |
| Account Supervisor |
Carmen Rodriguez |
| Account Supervisor |
Rafael Franceschini |
| Media Planner |
Lica Bueno |
| Media Planner |
Adriana Roza |
| Graphic Designer |
Jomar Farias |
| Graphic Designer |
André Fasanella |
| Voice |
Christine Behm |
| Advertising Manager |
Marcia Hirota |
| Advertising Manager |
Afra Balazina |
| Advertiser's Supervisor |
Luiz Marinho |
| Production |
Equipe Satélite |
Concept
SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.
On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.
