SOS Atlantic Forest Foundation - “Reused Gift”
SOS Atlantic Forest Foundation
|Tagline||that is our gift to São Paulo.|
|Agency||F/Nazca Saatchi & Saatchi Publicidade Ltda.|
|Advertiser||SOS Atlantic Forest Foundation|
|Brand||SOS Atlantic Forest Foundation|
|Product Category||Environmental & Ecological Issues|
|Campaign Name||Reusing Resources|
|Country of Production||Brazil|
|Media Type||Web Film / Viral|
||Equipe Satélite |
SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.
On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.