F/Nazca Saatchi & Saatchi Publicidade Ltda., São Paulo

  • Av. República do Líbano, 253 - Ibirapuera Av. Repú
  • São Paulo, São Paulo 04501-001
  • Brazil
  • Phone: 011 3059 4800
  • Fax: 011 3059 4946
  • Country Phone Code: 55

SOS Atlantic Forest Foundation offers a recycled gift to São Paulo

February 7, 2013

The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.
On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.