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J. Walter Thompson Brazil Creative Work

Title "On The Map"
Title (original language) "Tá no Mapa"
Agency J. Walter Thompson Brazil
Campaign On The Map
Advertiser AfroReggae
Brand Afroreggae
Business Sector Racial/Ethnic/Minority/Disability Awareness

Social platform Ta no mapa (on the map) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet. 

Tagline Putting Favelas on the map
Media Type Web Film
Length71 seconds
More Information http://www.afroreggae.org/tanomapa/
Production Company Nitro B
Voice Simoninha
Other Maplink
Other Fillet
Other Digibase
Sound S de Samba
Art Director Vitor Veras
Art Director Lucas Reis
Art Director Henry Kage
Art Director Ms. Fernanda Sousa
Art Supervisor Mr. Fabio Simoes
Chief Creative Officer Mr. Ricardo John
Copywriter Paulo Amaral
Copywriter Mr. Sleyman Khodor
Copywriter Mr. Helio Marques
Director Gabriel Gemenez
Production Company Producer Mr. Paula Ferrari
Head of Production Ms. Marcia Lacaze
Project Manager Hesli Carvalho
Project Manager Hesli Carvalho
Media Director Maira Toledo
Media Director Elaine Endo
Media Director Maira Toledo
Media Director Elaine Endo
Strategic Planner Mr. Fernand Alphen
Photography / Illustration Mr. Régis Fernandez
Digital Producer Rodrigo Alberini
Chief integration officer Mr. Mauro Cavalletti
User experience Mayra Sasso
User experience Carolina Tod.

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