J. Walter Thompson Brazil Creative Work

TitleOn The Map
Title (original language)Tá no Mapa
Agency
Campaign On The Map
Advertiser AfroReggae
Brand Afroreggae
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Putting Favelas on the map
Story

Social platform Ta no mapa (on the map) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet. 

Media Type Web Film
Length
More Information http://www.afroreggae.org/tanomapa/
Production Company
Voice
Other
Other
Other
Sound S de Samba
Art Director
Art Director
Art Director
Art Director
Art Supervisor
Chief Creative Officer
Copywriter
Copywriter
Copywriter
Director
Production Company Producer
Head of Production
Project Manager
Project Manager
Media Director
Media Director
Media Director
Media Director
Strategic Planner
Photography / Illustration
Digital Producer
Chief integration officer
experience
experience

Recent Work