J. Walter Thompson Brazil, São Paulo Follow Update

  • Mario Amaral 50
  • São Paulo, São Paulo 04002-020
  • Brazil
  • Phone: (+55) 11 3888 8030
  • Fax: (+55) 11 3887 5447

Afroreggae - "On The Map" - J. Walter Thompson Brazil

  • On The Map
  • Afroreggae
  • AfroReggae
  • J. Walter Thompson Brazil
  • Brazil
  • On The Map
Product CategoryRacial/Ethnic/Minority/Disability Awareness
More Informationhttp://www.afroreggae.org/tanomapa/
Media TypeWeb Film / Viral
Length71 Seconds
Production Company Nitro B
Voice Simoninha
Other Maplink
Other Fillet
Other Digibase
Sound S de Samba
Art Director Vitor Veras
Art Director Lucas Reis
Art Director Henry Kage
Art Director Fernanda Sousa
Art Supervisor Fabio Simoes
Chief Creative Officer Ricardo John
Copywriter Paulo Amaral
Copywriter Sleyman Khodor
Copywriter Helio Marques
Director Gabriel Gemenez
Production Company Producer Paula Ferrari
Head of Production Marcia Lacaze
Project Manager Hesli Carvalho
Project Manager Hesli Carvalho
Media Director Maira Toledo
Media Director Elaine Endo
Media Director Maira Toledo
Media Director Elaine Endo
Strategic Planner Fernand Alphen
Photography / Illustration Régis Fernandez
Digital Producer Rodrigo Alberini
Chief integration officer Mauro Cavalletti
User experience Mayra Sasso
User experience Carolina Tod.
Putting Favelas on the map


Social platform Ta no mapa (on the map) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet.