TitleMendeleev
Agency
Campaign Pilão Decaf
Advertiser DE MASTERBLENDERS 1753
Brand Master Blenders
PostedMay 2014
Business Sector Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Story We wanted to prove that decaf coffee could be a “work companion” just like regular coffee, even without its waking capacities. To do so, we tried to prove that great things could be achieved after some sleep, through the example of famous works, by notorious men, done after a good night of sleep. Things created in dreams, or inspirited by them.
The idea that we came up with, was to animate the story of how Mendeleev discovered the Periodic Table by dreaming with it. The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also.
The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don’t appear to be as “concrete”, as “real”, and also to the coffee world with it’s colors, textures and movement.
Media Type Web Film
Length
Account Manager
Account Manager
Media Director
Media Director
Account Planner
Account Planner
Account Planner
Chief Creative Officer
Art Supervisor
Creative Director
Copywriter
Art Director
Art Director
RTV
Animation/3D
Animation/3D
Clean up
Clean up
Production Company
Sound Production
Music Company / Composer
Animation
Animation
Animation
Illustration
Illustration

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