Title | Mendeleev |
Agency | J. Walter Thompson Brazil |
Campaign | Pilão Decaf |
Advertiser | DE MASTERBLENDERS 1753 |
Brand | Master Blenders |
Posted | May 2014 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Story | We wanted to prove that decaf coffee could be a “work companion” just like regular coffee, even without its waking capacities. To do so, we tried to prove that great things could be achieved after some sleep, through the example of famous works, by notorious men, done after a good night of sleep. Things created in dreams, or inspirited by them. The idea that we came up with, was to animate the story of how Mendeleev discovered the Periodic Table by dreaming with it. The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also. The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don’t appear to be as “concrete”, as “real”, and also to the coffee world with it’s colors, textures and movement. |
Media Type | Web Film |
Length | |
Account Manager | Stefano Paduan |
Account Manager | Felipe Giacon |
Media Director | Wagner Sena |
Media Director | André Simões |
Account Planner | José Lucas |
Account Planner | Juliana Maaz |
Account Planner | João Caputti |
Chief Creative Officer | Ricardo John |
Art Supervisor | Fabio Simoes |
Creative Director | Erick Rosa |
Copywriter | Fernando Duarte |
Art Director | Pedro Hefs |
Art Director | Thiago Arrighi |
RTV | Marcia Lacaze |
Animation/3D | Daniel Semanas |
Animation/3D | Paulo Stoker |
Clean up | Guma |
Clean up | Lucas Fiacadori |
Production Company | Marcel Yin Weckx |
Sound Production | Big Foote Audio |
Music Company / Composer | Equipe Bigfoote |
Animation | Pascoal da Conceição |
Animation | Marcelo Meirelles |
Animation | Mark Grandfield |
Illustration | Pedro Hefs |
Illustration | Thiago Arrighi |