| Title | Sticker 01 |
| Title (original language) | Adesivo 01 |
| Agency | J. Walter Thompson Brazil |
| Campaign | Honest Sticker |
| Advertiser | Santa Casa de Misericórdia de Porto Alegre |
| Brand | Santa Casa de Misericórdia de Porto Alegre |
| Posted | December 2014 |
| Business Sector | Hospitals, Healthcare facilities & Medical Services |
| Story | “Donating blood makes you a better person” With this concept, the initiative “Honest Sticker”, created to Santa Casa de Misericórdia de Porto Alegre, transformed cars that were parked on prohibited places, such as handicapped, senior citizens and pregnant women spots, in a new kind of media. More than alert the mistake of parking in prohibited places, the proposal is to increase the number of blood donors and promote good attitudes. People can help and spread the idea by printing the stickers: adesivosincero.tumblr.com. |
| Media Type | Outdoor/Out of Home |