J. Walter Thompson Canada Creative Work

TitleBlue Cat Promotion
Campaign Blue Cat
Advertiser Nestlé
Brand Smarties
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline Smarties Promotion

A video showcasing how the Smarties Blue Cat campaign has been generating major media buzz and has made the Blue Cat an unofficial ambassador for the Smarties brand! When Smarties adopted their No Artificial Colours policy it took some time create a natural blue colour. This meant that for over a year, Smarties fans had to do without blue. This ad was created to announce that ‘Blue is Back’. 

Media Type Television

Recent Work