JWT Toronto, Toronto Follow Update

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Smarties - "Blue Cat Promotion" - JWT Toronto

  • Blue Cat Promotion
  • Smarties
  • Nestlé
  • JWT Toronto
  • Canada
  • Blue Cat
Product CategoryChocolate, Bars, Candies, Chewing-Gum
Media TypeTelevision

Story

A video showcasing how the Smarties Blue Cat campaign has been generating major media buzz and has made the Blue Cat an unofficial ambassador for the Smarties brand! When Smarties adopted their No Artificial Colours policy it took some time create a natural blue colour. This meant that for over a year, Smarties fans had to do without blue. This ad was created to announce that 'Blue is Back'.