Award-winning CCO set to lead the agency’s new creative vision
JWT Canada announced today the appointment of Brent Choi as Chief Creative and Integration Officer, a new position for the agency. Formerly Chief Creative Officer at Cundari, Choi, 43, will be responsible for driving the creative vision and digital integration of JWT Canada.
Martin Shewchuk, currently Executive Creative Director, JWT Canada, will move into the role of Creative Chairman, offering support and counsel to Choi in his new role.
“I am truly excited to partner with Brent,” said Susan Kim-Kirkland, president and CEO, JWT Canada. “His proven success in inspiring creative innovation is game-changing for us. Brent represents the next generation of transformational creative directors. His ability to inspire an agency around the vision of great people and great work has been key to his success in creating award-winning integrated experiences and ideas with global impact for clients. He will be an outstanding addition to JWT Canada and to our global network.”
Choi joined Cundari as Chief Creative Officer in 2009. He has been behind that agency’s most famous work, including SickKids Pain Squad and BMW (1M and M5). Choi helped lead the transformation of the agency, resulting in placements in Strategy’s 2012 Agency of the Year and Digital Agency of the Year lists. Over the past few years, Choi’s accomplishments have included Gold Cannes Lions, Gold CLIOs, a Fast Company Innovation by Design Award and inclusion in Ad Age’s Top 15 Ideas of 2012. In Canada, Choi’s work has recently won CMAs and was Strategy’s Campaign of the Year. He has also held positions at Saatchi & Saatchi, Lowe Roche and Publicis.
“I'm thrilled to be joining the JWT team. They've had a long history of attracting the world's top brands and producing some of Canada's most memorable campaigns,” said Choi. “I’m also looking forward to working side by side with Susan. Her passion and desire to accomplish great things is inspiring. Working closely with the team, my goal is to build upon JWT's past successes, while bringing my experiences and perspective to the table. January 31st can't come soon enough.”
Jeff Benjamin, Chief Creative Officer for JWT North America, added, “Brent is a modern creative, has an inventive spirit, and has created groundbreaking integrated work. He’s the right talent to inspire our creative vision in Canada.”
JWT has operated in Canada for more than 80 years, and today is one of the country’s leading agencies. With its pioneering spirit, the agency has created business-building campaigns for some of the country’s most beloved and iconic brands, such as Tim Hortons and SickKids (The Hospital for Sick Children), Kit Kat, Tylenol and Walmart Canada. Clients of JWT Canada include Canada Bread, HSBC, Johnson & Johnson, Mazda, Nestlé, ParticipACTION and the University of Toronto, among others.