Saatchi & Saatchi, Wellington
- 101-103 Courtenay Place Te Aro
- New Zealand
- Phone: 04 385 6524
- Fax: 04 384 7270
- Country Phone Code: 64
- Website: www.saatchi.co.nz
Lively New Work for Pump from Saatchi & Saatchi
November 15, 2011
A brand new campaign for Pump has just splashed across our collective conscience. But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water’. With the help of an unlikely mentor, we are taught how to act like water to overcome life’s daily problems. Refreshingly, it’s non-preachy...just a bottle full of laughs.
The campaign launched online with Facebook (www.facebook.com/pumpnz) and www.pump.co.nz where people can learn the 7 principles of water; with TV, ambient and outdoor supporting the campaign. And that’s all I can tell you...because water is not without mystery.