KBS+ (kirshenbaum bond senecal + partners) is a global advertising agency headquartered in New York City. KBS+ is the brand agency for an inventive world. We believe in the power of invention and the exponential ROI that results from creating true marketing firsts.
Our team of inventors and creative entrepreneurs help our clients reframe their challenges and think boldly about solutions through an invention lens.
To deliver this, we are dedicated to offering the very best modern, brand-building specialisms, at one destination under one P&L.
With invention, strategy and creativity at our core, KBS+ specialisms include: business and brand strategy, product development, creative technology, advertising, digital, mobile, social, content, CRM, experiential, public relations, design and media planning and buying.
We even have a venture capital arm called KBS+ Ventures that allows us to invest in early stage ad tech companies, and serves as our telescope into the future. KBS+ Ventures also gives our clients first mover advantage with the new and emerging platforms that are part of our portfolio of companies.
KBS+ has evolved over the past 12 years from a traditional advertising agency to a fully integrated brand communications company.
We place no hierarchy on mediums or brands, but rather on a process that guides both KBS+ and the client towards achieving the goal. Part of this success can be attributed to our constant search for brands with momentum.
We believe in the importance of delivering a brand message at all points of contact with the consumer; and therefore, we place a great deal of emphasis on fully integrated marketing programs. We are able to produce more effective integrated programs for our clients because we involve each of the specialist functions in the core brand team. Each specialist is intimately involved in the strategic thinking and planning function of the brand. Therefore, our direct marketing, design, sales promotion and interactive marketing people, who would function in mostly tactical roles at "classic" agencies (if they had them), become more strategic in their roles at KBS+ via their interaction with the planning function.
We place no hierarchical structure on integrated disciplines, allowing us to approach the brands' needs without any predisposition towards a discipline (TV vs. Direct). In fact, we believe that the more experience an agency has in direct, design, promotion and interactive marketing, the more capable it can be in creating effective communications with brand's target customer at all points of contact.
MDC Partners is one of the leading and fastest-growing global Business Transformation Organizations. Our agency partners leverage technology, marketing, communications, data analytics, insights, and strategic consulting solutions to drive meaningful, measurable returns on marketing and communications investments for over 1,500 clients worldwide.
We empower the most talented, entrepreneurial and innovative thought leaders to drive competitive advantage and business growth for clients.
MDC Partners is The Place Where Great Talent Lives.
New York and LA