KBS New York

KBS New York

New York, United States

Full Service

Basic Info

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Public Relations, Media Buying/Planning, Branding/Product Development, Strategy and Planning

Founded in: 1987

Employees: 600

Awards: 95

Creative Work: 11

Clients: 14


Contact Information

160 Varick Street
New York New York 10013
United States
Phone: (+1) 212.633.0080
Email:

Sydney  Marguleas

Sydney Marguleas

New Business Manager

Phone: (+1) 212.337.4045

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Public Relations, Media Buying/Planning, Branding/Product Development, Strategy and Planning

Founded in: 1987

Employees: 600

Awards: 95

Creative Work: 11

Clients: 14

KBS New York

160 Varick Street
New York New York 10013
United States
Phone: (+1) 212.633.0080
Email:
Sydney  Marguleas

Sydney Marguleas

New Business Manager

Phone: (+1) 212.337.4045

About the Agency KBS New York

KBS is a global advertising agency with offices in New York (HQ), Los Angeles, London, Toronto, Montreal and Shanghai. At KBS, we help companies modernize to thrive in a tech-driven culture. We are organized for modernization through our combination of the right people and the right processes, many borrowed from our deep involvement and roots in software development and startup culture. This is how we simplify the complex and get to the best work and best outcomes with the targeting, message, and placement reinforcing and strengthening one another.

As one of the first integrated agencies in the 90’s, collaboration is in our DNA. We believe we have the creative courage and capabilities to help our clients, however hard their marketing challenges, all within one P&L. Our deep capabilities in data, digital, media, mobile, creative technology, content, social, CRM and experiential allow us to build whole-life ecosystems that ensure we’re present wherever and whenever our consumers want us and in ways that are responsive and relevant to their needs.

Digital is at the forefront of our thinking on every project and we’ve been recognized in the industry as such – named for the last two years running Mobile Agency of the Year by MediaPost, Agency of the Year for Programmatic and Search in 2014 and an Ad Age A–List Agency Standout three out of the last four years. Unlike many other agencies, we don’t break media out separately. We’ve embedded our full-service, digital-first, media capabilities into what we do at KBS. To remain close to the new cohort of creators — creative influencers — we launched Meat & Produce in Los Angeles. Our 5,000 sq. foot co-working space provides influencers access to content production studios with support from professional services, so that we can develop breakthrough content for our brand partners, while helping creators build their own business. 

Languages

English

Philosophy & Competitive Advantages

At KBS, we modernize companies, not just brands. It is very important to us that we are actually changing an entire business: modernized to thrive in a tech-driven culture. Modernization is the crux of this and what we believe everyone has to think about today. Almost every category has been radically disrupted by technology, which directly influences how consumers behave. Therefore a lot of our existing and new clients come to us to help them catch up to where consumers are being taken by technology. We ensure that your brands have a purpose relevant to today and follow that up with truly compelling ideas that can live in today’s fluid and fragmented media. 

Network Description

KBS is owned by MDC Partners, one of the fastest growing and most influential marketing and communications networks in the world. 

Featured Work

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Clients

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Brand: AdoptUSKids

Category: Charities, Foundations, Volunteers

Brand: Small Merchants, Platinum, Centurion, Gold, Green, Open Card

Category: Banking & Financial Services, Investments, Stock Brokers

Brand: Wealth Management

Category: Banking & Financial Services, Investments, Stock Brokers

Brand: BMW North America, BMW Global, BMWi

Category: Cars

Brand: Boar's Head

Category: Food

Brand: AKG, Infinity, Revel, JBL, Connected Car

Category: Consumer Electronics & Audio-Visual

Local Representation

New York and Los Angeles

Trade Organizations

AAAA (American Association of Advertising Agencies) (AAAA)
Advertising Club of New York (ACNY)
Advertising Women of New York (AWNY)
Council of Public Relations Firms
International Association of Business Communications (IABC)
Network Advertising Initiative (NAI)