Philosophy & Competitive Advantages
Our philosophy is summed up in the headline for one of our first ads we created for Levi’s in 1982: When the world Zigs, ZAG. Zag is the way we approach our clients’ business: with insightful, strategic radicalism paving the way for breakthrough work. Zag is also our approach to internal processes and our hiring criteria. It also dictates the types of clients we like to work with. Years from now we will continue to do what we do best: delivering results, thinking creatively and making keen strategic decisions.
As the pioneers of the micro-network, our seven offices worldwide allows the agency to serve global clients efficiently through centers of excellence in New York, London, Singapore, Shanghai, Mumbai and Sao Paulo, and, most recently, Los Angeles, minimizing overhead and maximizing collaboration across the network and with various regional partners.
Trade OrganizationsInternet Advertising Bureau (IAB)
American Association of Advertising Agencies (AAAA)