Agency Profile

• Agency Type

  • Media Buying / Planning

• Core Competencies

  • Advertising / Full Service / Integrated
  • Marketing / Creative Services
  • Shopper Marketing / Point of Sale / Sales promotion
  • Direct/Tele/Database Marketing/CRM
  • Marketing Technologies / Analytics
  • Strategy and Planning
  • Market Research / Consulting
  • Full Service Digital Agency
  • Social Media Marketing
  • Search Engine Optimization
  • Mobile Marketing

Agency Philosophy & Competitive Advantages

There are many media agencies out there. Sometimes we may seem quite similar in our offering and capabilities. But we believe that our focus on delivering better results by placing extraordinary emphasis on people makes us different.

Our whole approach to business begins and ends with our philosophy, “People first, better results.” MediaCom brings People First to life by focusing on consumers, on clients and on our own team members.

We believe that making meaningful consumer connections is the apex of our work. As such, we spend a lot of time thinking about, talking with, and studying consumers. We understand how the changing media landscape informs their lives, their attitudes and their behaviors. Increasingly these insights lead us to strategies and executions well outside of the realm of traditional planning and buying, and we’ve made tremendous strides in digital innovation and in content creation and distribution.

We bring People First to life within our own agency by bringing together a team of passionate, smart professionals. Our goal is to recruit the best talent; to provide exceptional training on the intricacies of the rapidly changing media world and the corresponding implications to our clients’ businesses; and to provide an inspiring environment.

Finally, being a People First agency means that we are committed to being the best possible collaborative partner with our clients, and we invest in and value our client partnerships tremendously.

And this brings us to the “Better Results” part of the equation. We anchor all our work in the business realities of our clients. That’s why we invest heavily in business science modeling to improve ROI and optimize plans to leave no opportunity uncovered. That’s why our clients are first to exploit new opportunities in emerging media. And that’s why we’re pushing the industry forward to be more performance-based and accountable.

Because our end goal is always the same: to drive exceptional business results for our clients. 

Network Description

MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA, 2012).

Our global agency network was named Network of the Year at the Festival of Media Awards in 2010 and 2012 and Agency Network of the Year at the international M&M Awards in 2009, 2010 and 2011 – the first time in the history of the awards that an agency has retained the title for three successive years. 

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
AARP	AARP	Institutional/Public Interest/Non-Profit Org.
Allergan, Inc.	Allergan, Inc.	Health & Pharmaceutical Products
Allianz	Allianz	Banking, Finance, Law & Insurance
American Eagle Outfitters	American Eagle Outfitters	Apparel, Fashion & Footwear
Audi	Audi	Automotive
Australian Wool Innovation	Australian Wool Innovation	Apparel, Fashion & Footwear
Bayer	Bayer	Health & Pharmaceutical Products
Beats by Dr. Dre	Beats by Dr. Dre	Consumer Electronics & Audio-Visual
Brand USA	Brand USA	Institutional/Public Interest/Non-Profit Org.
Canon	Canon	Consumer Electronics & Audio-Visual
CCP Games	CCP Games	Media, Publishing & Production
Citizens Bank	Citizens Bank	Banking, Finance, Law & Insurance
ConAgra Foods, Inc.	ConAgra Foods, Inc.	Food
Crystal Cruises	Crystal Cruises	Transport, Travel and Tourism
Dassault Systèmes	Dassault Systèmes	Business Services
Dave & Buster's	Dave & Buster's	Culture, Leisure & Sport
Dell	Dell	Business Services
Discover Financial Services	Discover Financial Services	Banking, Finance, Law & Insurance
Doctor's Associates Inc.	Subway	Retail, Distribution & Restaurants
Edible Arrangements	Edible Arrangements	Food
Etihad Airways	Etihad Airways	Transport, Travel and Tourism
Grant Thornton	Grant Thornton	Banking, Finance, Law & Insurance
Hess Corporation	Hess	Automotive
Husqvarna	Husqvarna	Home Appliances, Furniture & Gardening
Lindt & Sprungli	Lindt and Ghirardelli	Food
Neuro	Neuro	Beverages
Planet Fitness	Planet Fitness	Culture, Leisure & Sport
Realogy	Realogy	Real Estate
Revlon	Revlon	Cosmetics, Beauty Products & Perfumes
Sargento Foods Inc.	Sargento Foods Inc.	Food
Shell	Shell	Automotive
Spin Master	Spin Master	Culture, Leisure & Sport
Staples	Staples	Retail, Distribution & Restaurants
The Royal Bank of Scotland	The Royal Bank of Scotland	Banking, Finance, Law & Insurance
UCB	Cimzia	Health & Pharmaceutical Products
Universal Music Group	Universal Music Group	Media, Publishing & Production
Volkswagen	Volkswagen	Automotive
Wyndham Worldwide Corporation	Wyndham Worldwide Corporation	Transport, Travel and Tourism