Agency Profile

MediaCom North America, New York

  • 498 Seventh Avenue
  • New York, New York 10018
  • United States
  • Phone: 212-912-4200
  • Fax: 212-912-4719

Philosophy & Competitive Advantages

There are many media agencies out there. Sometimes we may seem quite similar in our offering and capabilities. But we believe that our focus on delivering better results by placing extraordinary emphasis on people makes us different.

Our whole approach to business begins and ends with our philosophy, “People first, better results.” MediaCom brings People First to life by focusing on consumers, on clients and on our own team members.

We believe that making meaningful consumer connections is the apex of our work. As such, we spend a lot of time thinking about, talking with, and studying consumers. We understand how the changing media landscape informs their lives, their attitudes and their behaviors. Increasingly these insights lead us to strategies and executions well outside of the realm of traditional planning and buying, and we’ve made tremendous strides in digital innovation and in content creation and distribution.

We bring People First to life within our own agency by bringing together a team of passionate, smart professionals. Our goal is to recruit the best talent; to provide exceptional training on the intricacies of the rapidly changing media world and the corresponding implications to our clients’ businesses; and to provide an inspiring environment.

Finally, being a People First agency means that we are committed to being the best possible collaborative partner with our clients, and we invest in and value our client partnerships tremendously.

And this brings us to the “Better Results” part of the equation. We anchor all our work in the business realities of our clients. That’s why we invest heavily in business science modeling to improve ROI and optimize plans to leave no opportunity uncovered. That’s why our clients are first to exploit new opportunities in emerging media. And that’s why we’re pushing the industry forward to be more performance-based and accountable.

Because our end goal is always the same: to drive exceptional business results for our clients. 

Network Description

MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA, 2012).

Our global agency network was named Network of the Year at the Festival of Media Awards in 2010 and 2012 and Agency Network of the Year at the international M&M Awards in 2009, 2010 and 2011 – the first time in the history of the awards that an agency has retained the title for three successive years. 

Personnel

Harvey Goldhersz
Worldwide COO and North American CEO
Phone: 212 420-5332
Sasha Savic
Chief Executive Officer, USA
Phone: 2129124797
daniel.haack@mediacom.com
Mark Piazza
Chief Financial Officer, North and Latin Americas

Chris Pyne
Chief Strategy Officer, USA

Virginia Hanchar
EVP, HR & Talent, Americas

Christine Fuller
Managing Director, Media Investments, USA

Jeffrey Hinz
Managing Partner, Digital Director, USA

Adam Komack
Managing Partner, Director of Client Services, USA

Steven Abraham
Managing Partner, Executive Vice President, Los Angeles

Andrea McAteer
Managing Partner, Group Client Leader

Fraser Riddell
Global Chief Business Development Officer

Stephanie Fierman
Global Chief Marketing Officer

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
AARP AARP Institutional/Public Interest/Non-Profit Org.
Allergan, Inc. Allergan, Inc. Health & Pharmaceutical Products
Allianz Worldwide Allianz Banking, Finance, Law & Insurance
American Eagle Outfitters American Eagle Outfitters Apparel, Fashion & Footwear
Audi Audi Automotive
Australian Wool Innovation Australian Wool Innovation Apparel, Fashion & Footwear
Bayer HealthCare LLC Bayer Health & Pharmaceutical Products
Beats Electronics LLC. Beats by Dr. Dre Consumer Electronics & Audio-Visual
Brand USA Brand USA Institutional/Public Interest/Non-Profit Org.
Canon Inc. Canon Consumer Electronics & Audio-Visual
CCP Games CCP Games Media, Publishing & Production
Citizens Bank Citizens Bank Banking, Finance, Law & Insurance
ConAgra Foods, Inc. ConAgra Foods, Inc. Food
Crystal Cruises Crystal Cruises Transport, Travel and Tourism
Dassault Systèmes Dassault Systèmes Business Services
Dave & Buster's Dave & Buster's Culture, Leisure & Sport
Dell Dell Business Services
Discover Financial Services Discover Financial Services Banking, Finance, Law & Insurance
Doctor's Associates Inc. Subway Retail, Distribution & Restaurants
Edible Arrangements Edible Arrangements Food
Etihad Airways Etihad Airways Transport, Travel and Tourism
Grant Thornton Grant Thornton Banking, Finance, Law & Insurance
Hess Corporation Hess Automotive
Husqvarna Husqvarna Home Appliances, Furniture & Gardening
Lindt & Sprungli Lindt and Ghirardelli Food
Neuro Neuro Beverages
Planet Fitness Planet Fitness Culture, Leisure & Sport
Realogy Realogy Real Estate
Revlon Revlon Cosmetics, Beauty Products & Perfumes
Sargento Foods Inc. Sargento Foods Inc. Food
Shell Shell Automotive
Spin Master Spin Master Culture, Leisure & Sport
Staples Staples Retail, Distribution & Restaurants
The Royal Bank of Scotland The Royal Bank of Scotland Banking, Finance, Law & Insurance
UCB Cimzia Health & Pharmaceutical Products
Universal Music Group Universal Music Group Media, Publishing & Production
Volkswagen Volkswagen Automotive
Wyndham Worldwide Corporation Wyndham Worldwide Corporation Transport, Travel and Tourism