Agency Profile

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MediaCom North America, New York

  • 498 Seventh Avenue
  • New York, New York 10018
  • United States
  • Phone: (+1) 212-912-4200
  • Fax: (+1) 212-912-4719

Philosophy & Competitive Advantages

There are many media agencies out there. Sometimes we may seem quite similar in our offering and capabilities. But we believe that our focus on delivering better results by placing extraordinary emphasis on people makes us different.

Our whole approach to business begins and ends with our philosophy, “People first, better results.” MediaCom brings People First to life by focusing on consumers, on clients and on our own team members.

We believe that making meaningful consumer connections is the apex of our work. As such, we spend a lot of time thinking about, talking with, and studying consumers. We understand how the changing media landscape informs their lives, their attitudes and their behaviors. Increasingly these insights lead us to strategies and executions well outside of the realm of traditional planning and buying, and we’ve made tremendous strides in digital innovation and in content creation and distribution.

We bring People First to life within our own agency by bringing together a team of passionate, smart professionals. Our goal is to recruit the best talent; to provide exceptional training on the intricacies of the rapidly changing media world and the corresponding implications to our clients’ businesses; and to provide an inspiring environment.

Finally, being a People First agency means that we are committed to being the best possible collaborative partner with our clients, and we invest in and value our client partnerships tremendously.

And this brings us to the “Better Results” part of the equation. We anchor all our work in the business realities of our clients. That’s why we invest heavily in business science modeling to improve ROI and optimize plans to leave no opportunity uncovered. That’s why our clients are first to exploit new opportunities in emerging media. And that’s why we’re pushing the industry forward to be more performance-based and accountable.

Because our end goal is always the same: to drive exceptional business results for our clients. 

Network Description

MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA, 2012).

Our global agency network was named Network of the Year at the Festival of Media Awards in 2010 and 2012 and Agency Network of the Year at the international M&M Awards in 2009, 2010 and 2011 – the first time in the history of the awards that an agency has retained the title for three successive years. 

Personnel

Steve Carbone
Chief Digital & Analytics Officer

Mark Fortner
Head of Innovation

Harvey Goldhersz
Worldwide COO and North American CEO

Sasha Savic
Chief Executive Officer, USA

Mark Piazza
Chief Financial Officer, North and Latin Americas

Archana Kumar
Chief Strategy Officer, USA

Virginia Hanchar
Chief Talent Officer

Christine Fuller
Head of Investments

Adam Komack
Chief Client Officer

Steven Abraham
Head of MediaCom Los Angeles

Khartoon Ohan
Chief Growth Officer

Stephanie Fierman
Global Chief Marketing Officer

Campaigns

Awards

award Distinction Category Brand Year
ARF David Ogilvy Awards Silver Win Fashion & Style Revlon 2014
ARF David Ogilvy Awards Silver Win Food & Grocery ConAgra 2014
ARF David Ogilvy Awards Gold Win Food & Grocery ConAgra 2014
ARF David Ogilvy Awards Grand Ogilvy Win Food & Grocery ConAgra 2014
Creative Media Awards Win Creative Volkswagen Beetle 2014
Creative Media Awards Win Television Audi 2014
Cristal Festival Gold Win Best Brand or Product Integration in an Existing TV Show Volkswagen Beetle 2014
Festival of Media Global Awards Bronze Win Best Use of Content Subway 2014
IABC Gold Quill Awards Win Publication Design BLINK Magazine 2014
Internationalist Awards for Innovation in Media Silver Win Shell Pennzoil 2014
Internationalist Awards for Innovation in Media Gold Win Audi 2014
Internationalist Awards for Innovation in Media Gold Win Subway 2014
Internationalist Awards for Innovation in Media Platinum Win Volkswagen Beetle 2014
North American Effie Awards Win Restaurants Subway 2014
4A's O'Toole Awards for Media Excellence WIN Large Agency MediaCom 2013
Adweek Media Plan of the Year Best Use of Branded Content/Entertainment Volkswagen Beetle 2013
Cannes Lions International Festival of Creativity Bronze Win Media Volkswagen 2013
Cannes Lions International Festival of Creativity Silver Win Branded Content & Entertainment Volkswagen 2013
Epica Bronze Win Branded Entertainment Volkswagen 2013
Festival of Media Awards Shortlist Best Use of Content Volkswagen 2013
Festival of Media Awards HIGHLY COMMENDED Best Entertainment Platform Volkswagen 2013
Festival of Media Awards 2013 Shortlist Best Branded Entertainment (The BRAVES) Volkswagen 2013
IAA BrillIAAnce Awards Silver Win Brand USA 2013
North American Effie Awards BRONZE Snacks/Desserts/Confections ConAgra Foods 2013
OMMA Awards Win Online Advertising Creativity: Contest/Promotion/Sweepstakes Canon 2013
OMMA Awards Win Online Advertising Creativity: Content Integration Volkswagen 2013
OMMA Awards Win Integrated Online Campaigns: Automotive Volkswagen 2013
OMMA Awards Win Integrated Online Campaigns: Best in Show Volkswagen 2013
One Show Entertainment Bronze Win Television - Reality/Unscripted Volkswagen 2013
The Internationalist Awards for Innovative Digital Marketing Solutions Bronze Win Shell 2013
The Internationalist Awards for Innovative Digital Marketing Solutions Silver Win Subway 2013
The Internationalist Awards for Innovative Digital Marketing Solutions Gold Win Canon 2013
The Internationalist Awards for Innovative Digital Marketing Solutions Grand Prix Volkswagen 2013
Cannes Lions International Festival of Creativity Bronze Lion Cars & Automotive Services Volkswagen 2013
Cannes Lions International Festival of Creativity Silver Lion Best Brand Or Product Integration Into A Feature Film,  Existing Tv Show And/Or Series Volkswagen 2013
Cristal Festival Cristal Best Brand or Product Integration into an Existing TV Show Volkswagen 2013
Epica Bronze Branded Entertainment Volkswagen 2013
Billboard Touring Conference & Awards WIN Concert Marketing and Promotion Award Shell Pennzoil 2012
BRAVES Brand Video Awards Shortlist Best Branded Content (Factual) Healthy Choice 2012
BRAVES Brand Video Awards Shortlist Best Branded Content (Entertainment) Audi 2012
BRAVES Brand Video Awards Shortlist Best Long-Form Branded Content Audi 2012
Cannes Lions International Festival of Creativity GOLD WIN Best Use of Branded Content and Sponsorship Canon 2012
Cannes Lions International Festival of Creativity Shortlist Cars & Automotive Services Audi 2012
ClickZ Connected Marketing Awards WIN Best Use of Search Marketing Volkswagen 2012
Creative Media Awards WIN Content Marketing Volkswagen 2012
Festival of Media Awards Highly Commended Best Use of Content Canon 2012
Festival of Media Awards Shortlist Best Engagement Strategy Canon 2012
M&M Award Shortlist Best Local Execution of a Global Brand Canon 2012
MediaPost Digital Out-of-Home Awards WIN Best Integration with a Mobile Device Audi A7 2012
MediaPost Digital Out-of-Home Awards Shortlist Best Use of Relevant Message and Environment Audi A7 2012
MIXX Award SILVER WIN Search Marketing Volkswagen 2012
Creative Media Awards WIN Creative Audi 2011
Creative Media Awards Shortlist Outdoor or Place-Based Media Audi A7 2011
Festival of Media Awards Shortlist Best Social Media Campaign Canon 2011

Clients

Advertiser Brand Business Sector Type of Work since
AARP AARP Institutional/Public Interest/Non-Profit Org.
ADT Security System ADT
Allergan, Inc. Allergan, Inc. Health & Pharmaceutical Products
Allianz Worldwide Allianz Banking, Finance, Law & Insurance
American Eagle Outfitters American Eagle Outfitters Apparel, Fashion & Footwear
American Legacy Foundation truth, EX Institutional/Public Interest/Non-Profit Org.
Audi Audi Automotive
Australian Wool Innovation Australian Wool Innovation Apparel, Fashion & Footwear
Bayer HealthCare LLC Bayer Health & Pharmaceutical Products
Beats Electronics LLC. Beats by Dr. Dre Consumer Electronics & Audio-Visual
Brand USA Brand USA Institutional/Public Interest/Non-Profit Org.
Canon Inc. Canon Consumer Electronics & Audio-Visual
CCP Games CCP Games Media, Publishing & Production
Citizens Bank Citizens Bank Banking, Finance, Law & Insurance
Crystal Cruises Crystal Cruises Transport, Travel and Tourism
Crystal Cruises Crystal Cruises
Dassault Systèmes Dassault Systèmes Business Services
Dave & Buster's Dave & Buster's Culture, Leisure & Sport
Dell Dell Business Services
Discover Financial Services Discover Financial Services Banking, Finance, Law & Insurance
Doctor's Associates Inc. Subway Retail, Distribution & Restaurants
Etihad Airways Etihad Airways Transport, Travel and Tourism
Grant Thornton Grant Thornton Banking, Finance, Law & Insurance
Hess Corporation Hess Automotive
Husqvarna Husqvarna Home Appliances, Furniture & Gardening
Lindt & Sprungli Lindt and Ghirardelli Food
Planet Fitness Planet Fitness Culture, Leisure & Sport
Realogy Realogy Real Estate
Revlon Revlon Cosmetics, Beauty Products & Perfumes
Sargento Foods Inc. Sargento Foods Inc. Food
Shell Shell Automotive
Spin Master Spin Master Culture, Leisure & Sport
Tempur Sealy Tempur Sealy Home Appliances, Furniture & Gardening
The Royal Bank of Scotland The Royal Bank of Scotland Banking, Finance, Law & Insurance
TOMS TOMS
TTI Floorcare TTI Floorcare Household Products & Maintenance
UCB Cimzia Health & Pharmaceutical Products
Universal Music Group Universal Music Group Media, Publishing & Production
Volkswagen Volkswagen Automotive
Wyndham Worldwide Corporation Wyndham Worldwide Corporation Transport, Travel and Tourism