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MediaCom North America, New York

  • 498 Seventh Avenue
  • New York, New York 10018
  • United States
  • Phone: (+1) 212-912-4200
  • Fax: (+1) 212-912-4719

Philosophy & Competitive Advantages

MediaCom is the "The Content + Connections Agency," which means we work on behalf of our clients to leverage their brands' entire system of communications across paid, owned and earned channels to drive business growth. Our role includes optimizing each individual channel and the connections between them. It also includes developing and optimizing the use of content - defined as any form of consumer messaging - as the fuel that drives high-performing systems; and understanding and utilizing data to deliver increased effectiveness and efficiency across all communications. By auditing clients' communications systems, MediaCom optimizes, improves and measures their outcomes across paid, owned and earned.

Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:

1. We optimize the SYSTEM, not just the silo.

2. CONTENT is the fuel for high-performing systems.

3. We plan for OUTCOMES, not just inputs.

4. We are SOLUTIONS providers.

5. We are ONE MEDIACOM. 

Network Description

MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. 

Personnel

Phil Cowdell
Chief Executive Officer, North America

Sasha Savic
Chief Executive Officer, USA

Steven Abraham
Head of MediaCom Los Angeles

Steve Carbone
Chief Digital & Analytics Officer

Stephanie Fierman
Chief Marketing Officer

Mark Fortner
Head of Innovation

Christine Fuller
Head of Investments

Virginia Hanchar
Chief Talent Officer

Adam Komack
Chief Client Officer

Archana Kumar
Chief Strategy Officer

Khartoon Ohan
Chief Growth Officer

Mark Piazza
Chief Financial Officer

Campaigns

Awards

award Distinction Category Brand Year
ARF David Ogilvy Awards Silver Win Fashion & Style Revlon 2014
ARF David Ogilvy Awards Silver Win Food & Grocery ConAgra 2014
ARF David Ogilvy Awards Gold Win Food & Grocery ConAgra 2014
ARF David Ogilvy Awards Grand Ogilvy Win Food & Grocery ConAgra 2014
Creative Media Awards Finalist Content Marketing Subway 2014
Creative Media Awards Winner Creative VW Beetle 2014
Creative Media Awards Winner Television Audi 2014
Creative Media Awards Win Creative Volkswagen Beetle 2014
Creative Media Awards Win Television Audi 2014
Cristal Festival Gold Win Best Brand or Product Integration in an Existing TV Show Volkswagen Beetle 2014
EFFIE USA Finalist Engaged Community Subway 2014
EFFIE USA Win Restaurants Subway 2014
Epica Awards Bronze Online Campaigns - Automotive Pennzoil 2014
Festival of Media Global Awards Finalist Best Digitally Integrated Campaign Subway 2014
Festival of Media Global Awards Bronze Winner Best Use of Content Subway 2014
Festival of Media Global Awards Finalist Best Launch Campaign Audi 2014
Festival of Media Global Awards Finalist Best Use of Content Audi 2014
Festival of Media Global Awards Finalist Best Content Creation Audi 2014
Festival of Media Global Awards Bronze Win Best Use of Content Subway 2014
IAB MIXX Awards Finalist (pending) Product Launch Pennzoil 2014
IAB MIXX Awards Finalist (pending) Brand Destination Site VW Beetle 2014
IAB MIXX Awards Finalist (pending) Interactive Out-of-Home Pennzoil 2014
IABC Gold Quill Awards Win Publication Design BLINK Magazine 2014
Internationalist Awards for Innovation in Media Gold Winner Subway 2014
Internationalist Awards for Innovation in Media Platinum Winner VW Beetle 2014
Internationalist Awards for Innovation in Media Gold Winner Audi 2014
Internationalist Awards for Innovation in Media Silver Win Shell Pennzoil 2014
Internationalist Awards for Innovation in Media Gold Win Audi 2014
Internationalist Awards for Innovation in Media Gold Win Subway 2014
Internationalist Awards for Innovation in Media Platinum Win Volkswagen Beetle 2014
North American Effie Awards Win Restaurants Subway 2014
OMMA Awards Finalist (pending) Integrated Online Campaign - Automotive Pennzoil 2014
4A's O'Toole Awards for Media Excellence WIN Large Agency MediaCom 2013
Adweek Media Plan of the Year Best Use of Branded Content/Entertainment Volkswagen Beetle 2013
Cannes Lions International Festival of Creativity Bronze Win Media Volkswagen 2013
Cannes Lions International Festival of Creativity Silver Win Branded Content & Entertainment Volkswagen 2013
Cannes Lions International Festival of Creativity Bronze Lion Cars & Automotive Services Volkswagen 2013
Cannes Lions International Festival of Creativity Silver Lion Best Brand Or Product Integration Into A Feature Film,  Existing Tv Show And/Or Series Volkswagen 2013
Cristal Festival Cristal Best Brand or Product Integration into an Existing TV Show Volkswagen 2013
Epica Awards Bronze Win Branded Entertainment Volkswagen 2013
Epica Awards Bronze Branded Entertainment Volkswagen 2013
Festival of Media Awards Shortlist Best Use of Content Volkswagen 2013
Festival of Media Awards HIGHLY COMMENDED Best Entertainment Platform Volkswagen 2013
Festival of Media Awards 2013 Shortlist Best Branded Entertainment (The BRAVES) Volkswagen 2013
IAA BrillIAAnce Awards Silver Win Brand USA 2013
North American Effie Awards BRONZE Snacks/Desserts/Confections ConAgra Foods 2013
OMMA Awards Win Online Advertising Creativity: Contest/Promotion/Sweepstakes Canon 2013
OMMA Awards Win Online Advertising Creativity: Content Integration Volkswagen 2013
OMMA Awards Win Integrated Online Campaigns: Automotive Volkswagen 2013
OMMA Awards Win Integrated Online Campaigns: Best in Show Volkswagen 2013
One Show Entertainment Bronze Win Television - Reality/Unscripted Volkswagen 2013
The Internationalist Awards for Innovative Digital Marketing Solutions Gold Winner Canon 2013
The Internationalist Awards for Innovative Digital Marketing Solutions Bronze Win Shell 2013
The Internationalist Awards for Innovative Digital Marketing Solutions Silver Win Subway 2013
The Internationalist Awards for Innovative Digital Marketing Solutions Gold Win Canon 2013
The Internationalist Awards for Innovative Digital Marketing Solutions Grand Prix Volkswagen 2013
Billboard Touring Conference & Awards WIN Concert Marketing and Promotion Award Shell Pennzoil 2012
BRAVES Brand Video Awards Shortlist Best Branded Content (Factual) Healthy Choice 2012
BRAVES Brand Video Awards Shortlist Best Branded Content (Entertainment) Audi 2012
BRAVES Brand Video Awards Shortlist Best Long-Form Branded Content Audi 2012
Cannes Lions International Festival of Creativity GOLD WIN Best Use of Branded Content and Sponsorship Canon 2012
Cannes Lions International Festival of Creativity Shortlist Cars & Automotive Services Audi 2012
ClickZ Connected Marketing Awards WIN Best Use of Search Marketing Volkswagen 2012
Creative Media Awards WIN Content Marketing Volkswagen 2012
Festival of Media Awards Highly Commended Best Use of Content Canon 2012
Festival of Media Awards Shortlist Best Engagement Strategy Canon 2012
M&M Award Shortlist Best Local Execution of a Global Brand Canon 2012
Mediapost Digital Out-of-Home Awards WIN Best Integration with a Mobile Device Audi 2012
Mediapost Digital Out-of-Home Awards Shortlist Best Use of Relevant Message and Environment Audi 2012
MIXX Award SILVER WIN Search Marketing Volkswagen 2012
Creative Media Awards WIN Creative Audi 2011
Creative Media Awards Shortlist Outdoor or Place-Based Media Audi 2011
Festival of Media Awards Shortlist Best Social Media Campaign Canon 2011
OMMA Awards Winner Online Advertising Creativity Canon 0

Clients

Advertiser Brand Business Sector Type of Work since
AARP AARP Institutional/Public Interest/Non-Profit Org.
ADT Security System ADT
Allergan, Inc. Allergan, Inc. Health & Pharmaceutical Products
Allianz Worldwide Allianz Banking, Finance, Law & Insurance
American Eagle Outfitters American Eagle Outfitters Apparel, Fashion & Footwear
Audi Audi Automotive
Australian Wool Innovation Australian Wool Innovation Apparel, Fashion & Footwear
Bayer HealthCare LLC Bayer Health & Pharmaceutical Products
Beats Electronics LLC. Beats by Dr. Dre Consumer Electronics & Audio-Visual
Brand USA Brand USA Institutional/Public Interest/Non-Profit Org.
Canon Inc. Canon Consumer Electronics & Audio-Visual
CCP Games CCP Games Media, Publishing & Production
Citizens Bank Citizens Bank Banking, Finance, Law & Insurance
Crystal Cruises Crystal Cruises Transport, Travel and Tourism
Dassault Systèmes Dassault Systèmes Business Services
Dave & Buster's Dave & Buster's Culture, Leisure & Sport
Dell Dell Business Services
Doctor's Associates Inc. Subway Retail, Distribution & Restaurants
Etihad Airways Etihad Airways Transport, Travel and Tourism
Grant Thornton Grant Thornton Banking, Finance, Law & Insurance
Hess Corporation Hess Automotive
Husqvarna Husqvarna Home Appliances, Furniture & Gardening
Lindt & Sprungli Lindt and Ghirardelli Food
Planet Fitness Planet Fitness Culture, Leisure & Sport
Realogy Realogy Real Estate
Revlon Revlon Cosmetics, Beauty Products & Perfumes
Sargento Foods Inc. Sargento Foods Inc. Food
Shell Shell Automotive
Spin Master Spin Master Culture, Leisure & Sport
Tempur Sealy Tempur Sealy Home Appliances, Furniture & Gardening
The Royal Bank of Scotland The Royal Bank of Scotland Banking, Finance, Law & Insurance
TOMS TOMS
TTI Floorcare TTI Floorcare Household Products & Maintenance
UCB Cimzia Health & Pharmaceutical Products
Universal Music Group Universal Music Group Media, Publishing & Production
Volkswagen Volkswagen Automotive
Wyndham Worldwide Corporation Wyndham Worldwide Corporation Transport, Travel and Tourism