Philosophy & Competitive Advantages
The BVK Way is a disciplined, insightful, and creative approach that focuses on creating success for clients and consumers. We believe in a fearless approach to launching, positioning, invigorating brands and creating movements which generate sales beyond forecasted budgets. We believe in the power of relationships that matter. Because successful brands don't just launch ad campaigns anymore. They stand for something bigger. Bigger than the product or service they sell. It's about creating consumer and community relationsihps that really matter and make a difference. We never forget that consumers always have one finger on the fast forward button. So we have to move them in ways they want to be moved. In places that are unexpected. Using messaging and technology they find interesting. They we need to reward them for their participation, by making sure every brand interaction adds value to their lives.
More things we believe in:
- We believe in trying to understand our audience better than they understand themselves
- We believe that branding and retailing are not mutually exclusive We believe in the power of curiosity and surprise
- We believe rules were made to be broken We believe that clients should judge their agencies on performance and results. Period.
- We believe in the refreshing power of honesty
- We believe that no matter how big the challenge is, we can move mountains
BVK has been built and designed to work especially well for brands that exist in very challenging landscapes. Brands mired in traditionally very staid product or service categories that require untraditional thinking to break out. Our goal has always been to offer all the resources and capabilities of the large agencies, with the agility and responsiveness of a small agency. Our ability to create success for clients is based on the strength of our strategic process, the BVK Way. We are very good at uncovering the core human truths that drive an audience, and then matching those fears, hopes or desires to our clients' brand strengths in new and unexpected ways. Ways that elevate and deepen the relationship your prospects and customers have with your brand.