Philosophy & Competitive Advantages
The Kaplan Thaler Group is a full service advertising agency, providing all key services including creative, account management, strategic/account planning, production and administration.
Creative and production capabilities include the full range of traditional and new platform offerings, including:
*Broadcast, radio, print, outdoor, direct *Digital & mobile marketing *Word of mouth, promotions, PR, event marketing, viral *Branded entertainment and branded content and integration
The Kaplan Thaler Group has a reputation for building advertising and marketing programs that are highly disruptive, forge strong emotional connections with consumers, become embraced by the culture, and get big results...fast. We call our unique, powerful approach Big Bang Communications,a unique approach described in the book BANG! Getting Your Message Heard In a Noisy World, written by our founders, Linda Kaplan Thaler and Robin Koval.
A Big Bang is an idea that causes a brand to explode into the marketplace virtually overnight.
A Big Bang cuts through the clutter, gets into the culture and gets people to sit up and take notice.
A Bang! is media agnostic and can be delivered to the marketplace in many ways.
Most importantly, a Bang! builds brands and business.
Our ability to create a Bang! is very much a result of our strong belief in an open, naturally inquisitive and collaborative work environment.
While many agencies talk about their terrific client relationships, we truly believe that the KTG culture and philosophy of our founders have enabled us to build an atmosphere, and hence an account management style, that is somewhat different. We think of all our clients as true partners. Many of our clients have worked with the members of The Kaplan Thaler Group for 10, 15, even 20 years. We believe this loyalty reflects our commitment to deep involvement in our clients business, a partnership approach to the creative process that welcomes client involvement at all stages, and our absolute integrity when it comes to managing our clients intellectual and financial assets. We have a saying at KTG that we believe sets us apart from our competitiors. At KTG, everyone (including our clients) is considered a creative person. We believe that a great idea can come from anyone from the Chief Creative Officer to the new Assistant Brand Manager. Fostering an open and trusting environment encourages contribution from all levels and makes sure that every idea gets heard.
We are an independently managed unit within the Publicis Group. This enables us to offer the attention of a small agency with big agency capabilities through our worldwide network. We can tap into a global presence in over 60 countries as needed for our international clients through our various sister agency relationships with Leo Burnett, Fallon, Starcom/MediaVest and others.
This is our only local office.
Trade OrganizationsAmerican Association of Advertising Agencies (AAAA)
American Marketing Association (AMA)
Advertising Club of New York (ACNY)