MEC North America New York, United States Media Buying / Planning

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Basic Info

Core Competencies: Full Service Digital Agency, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Branded Content/Entertainment, Media Buying / Planning, Strategy and Planning

Founded in: 2002

Parent Company: MEC Global (London, United Kingdom)

Network: GroupM (New York, United States)

Holding: WPP Group Plc (London, United Kingdom)

Employees: 4500

Awards: 14

Creative Work: 11

Clients: 19


Contact

825 7th Avenue
New York New York 10019
United States
Phone: (+1) 212 474-0000

Marla Kaplowitz

Marla Kaplowitz

CEO, North America

Phone: (+1) 2124740510

MEC is one of the world's leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of...

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MEC North America

825 7th Avenue
New York New York 10019
United States
Phone: (+1) 212 474-0000

Marla Kaplowitz

Marla Kaplowitz

CEO, North America

Phone: (+1) 2124740510

MEC hires US Digital Trading Lead

January 10, 2013

MEC, a leading media agency,  today announced the appointment of Joe Kowan as Practice Lead, Digital Trading and Activation, starting in January. He will report to Susan Schiekofer, President of Digital for MEC, North America and Ari Bluman, Chief Digital Investment Officer, GroupM, North America.

In this new role, Joe will be responsible for working with client teams to leverage MEC digital spend to deliver plans with the greatest net benefit and results for MEC clients.

“Joe is an accomplished professional with a unique background, having expertise in leveraging digital spend on behalf of clients, best use of advertising technology to deliver results as well as agency operations for ease of delivery of product. His varied expertise in digital will prove to be invaluable for our team and we look forward to his innovative solutions for our clients and agency partners,” commented Susan Schiekofer.

“I’m very excited to join the team at MEC, especially at a time when digital media is evolving at such a rapid pace. I look forward to implementing new strategies that will expand our offering,” added Joe Kowan.

Prior to joining MEC, Joe served as VP, Business Development at Legolas Media, Inc. During his tenure, Joe helped set the strategic direction of a cutting edge advertising technology startup, experiencing year over year growth. Prior to Legolas, he worked at GroupM’s MediaCom, where  he was Director, Media Systems & Technology, where he established and communicated the overall media technology vision and roadmap for the US market.