December 12, 2012
Ritesh Singh, Head of MEC Interaction said, “We are delighted to be appointed the digital AOR for Radikal Rice and have some exciting things planned for the brand. This win reiterates MEC’s street creds when it comes to full-service, cutting-edge digital capabilities.”
Commenting on the win, Siddharth Chaudhary , MD, Radikal said “Keeping in view with the way the digital wave is embracing all walks of life for our consumers, we needed to lay emphasis on engagement and activation. That is the reason we have a full-fledged Digital AOR arrangement with MEC Interaction. What appealed to us about them was the innovative and inventive approach to reaching out to digital audiences across different platforms”
This win comes close on the heels of MEC winning the Britannia business in Bangalore.