MEC North America New York, United States Media Buying / Planning

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Basic Info

Core Competencies: Full Service Digital Agency, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Branded Content/Entertainment, Media Buying / Planning, Strategy and Planning

Founded in: 2002

Parent Company: MEC Global (London, United Kingdom)

Network: GroupM (New York, United States)

Holding: WPP Group Plc (London, United Kingdom)

Employees: 4500

Awards: 14

Creative Work: 6

Clients: 19


Contact

825 7th Avenue
New York New York 10019
United States
Phone: (+1) 212 474-0000

Marla Kaplowitz

Marla Kaplowitz

CEO, North America

Phone: (+1) 2124740510

MEC is one of the world's leading media agency networks. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of...

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MEC North America

825 7th Avenue
New York New York 10019
United States
Phone: (+1) 212 474-0000

Marla Kaplowitz

Marla Kaplowitz

CEO, North America

Phone: (+1) 2124740510

MEC India wins Radikal Rice Digital AOR

December 12, 2012

MEC, a leading media agency and founding partner of GroupM, announced that it has bagged the digital AOR for Radikal Rice following a multi-agency pitch with Madison, Carat and ZenithOptimedia. Radikal is one of the leading manufacturers and suppliers of premium basmati rice and has a massive presence across Asia, Middle East, Europe, America, Australia and Africa. Radikal has over 10 varieties of basmati rice and is widely available across India.

Ritesh Singh, Head of MEC Interaction said, “We are delighted to be appointed the digital AOR for Radikal Rice and have some exciting things planned for the brand. This win reiterates MEC’s street creds when it comes to full-service, cutting-edge digital capabilities.”

Commenting on the win, Siddharth Chaudhary , MD, Radikal said  “Keeping in view with the  way the  digital  wave is embracing  all walks of life for our consumers, we  needed to  lay  emphasis on  engagement and   activation. That is the reason we have a full-fledged Digital AOR arrangement with MEC Interaction. What appealed to us about them was the innovative and inventive approach to reaching out to digital audiences across different platforms”

This win comes close on the heels of MEC winning the Britannia business in Bangalore.