MEC North America, New York Follow Update

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MEC makes senior leadership hires for Colgate in Latin and North America

December 11, 2012

MEC, a leading media agency, today announced the hiring of John Baker as Managing Partner, Regional Media Director, Latin America and Jill Brady as Media & Engagement Planning Director, North America . Both executives will work in Red Fuse Communications , an integrated WPP unit created to service Colgate globally.


John Baker will oversee strategic and innovative media solutions and teams for Colgate-Palmolive across Latin America. Jill Brady will have responsibility for Colgate channel strategy in North America. Both Baker and Brady will be based in New York and will report to James Atherton, Global Managing Partner, MEC and Head of Media Global, Red Fuse Communications.

James Atherton commented, “We are thrilled to bring John and Jill to our team. They are highly experienced media professionals who will be key members of both MEC and the Red Fuse Management Teams, working to develop our strategic vision and communications planning approach in both regions.”

John brings over two decades of experience in media , having developed award-winning marketing campaigns for world-class brands including P&G, Kraft, Visa, Nestle, AT&T, Sprint and IBM.  Previously Baker worked at Mindshare as Executive Director, Client Lead for Sprint, where he partnered with Sprint’s CMO and managed agency teams to elevate the brand’s work, build the Sprint brand and grow customer acquisition. Before that, he served as Senior VP, Group Account Director at Publicis USA, leading strategy and creative development for Procter & Gamble’s Vicks Global and ThermaCare brands. He has also held strategic leadership roles for brands such as Nestle, Kraft, and Visa.  

Jill spent 12 years at Mindshare New York, most recently as Managing Partner, Managing Director  on LG and Throughout her career, she has held worked across local, national and global markets for brands including American Express, Kimberly-Clark, Dial, USPS, Conoco Phillips and Unilever. Under her leadership, her team successfully integrated Minshare’s digital planning into the agency’s overall strategic planning offering to align with the evolution of the media landscape.