MEC North America New York, United States Media Buying/Planning

  •  
  •  

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Branded Content/Entertainment, Media Buying/Planning, Strategy and Planning

Founded in: 2002

Parent Company: MEC (London, United Kingdom)

Network: GroupM (New York, United States)

Holding: WPP Group Plc (London, United Kingdom)

Employees: 4500

Awards: 14

Creative Work: 12

Clients: 40


Contact

825 7th Avenue
New York New York 10019
United States
Phone: (+1) 212 474-0000

Marla Kaplowitz

Marla Kaplowitz

CEO, North America

Phone: (+1) 2124740510

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Branded Content/Entertainment, Media Buying/Planning, Strategy and Planning

Founded in: 2002

Parent Company: MEC (London, United Kingdom)

Network: GroupM (New York, United States)

Holding: WPP Group Plc (London, United Kingdom)

Employees: 4500

Awards: 14

Creative Work: 12

Clients: 40

MEC North America

825 7th Avenue
New York New York 10019
United States
Phone: (+1) 212 474-0000

Marla Kaplowitz

Marla Kaplowitz

CEO, North America

Phone: (+1) 2124740510

MEC China wins GOLD at the ROI Awards

November 18, 2012

With a record breaking 2,894 entries, the winners of ROI Festival Awards have been announced.   MEC China won the Gold in the “Media Agency / Best digital campaign” campaign for its work on Mercedes’ smart Pearl campaign (e-commerce). The campaign had previously won Silver at China’s 4As Advertising Festival in October.

The smart Pearl campaign leveraged the power of social herding, putting the smart car on 360buy.com, one of China’s largest e-commerce platforms. 300 limited edition smart Pearl grey were available to purchase through 360buy only. This was the first time a car has created a bespoke version for online sales only. 300 smart cars sold out in 89 minutes, that’s approximately 1 car every 30 seconds.  An amazing result and double the rate of MEC’s award winning smart Taobao campaign in 2010.  In addition, over 1,000 leads were generated for dealers, resulting in a record breaking ROI at more than 1:89.

Organized by Disanzhongren Media, the ROI Festival Awards recognizes the most budget-savvy companies in the field of communication and marketing.