Eric Petrosinelli tapped to lead MEC Access
February 19, 2013
MEC Access, the leading entertainment and sports partnerships and content agency, has promoted Eric Petrosinelli to Managing Partner of its North American operations.
Eric will report to Marla Kaplowitz, CEO of MEC, North America. Eric will lead a team of over twenty people at MEC Access in North America. He will continue to serve as the lead on the Citi account, overseeing its sponsorship strategy and marketing activation efforts on such properties as Citi Field, Citi Open, Citi Pond and the President’s Cup.
Eric will lead the agency's business development, property management and activation services, across both MEC and MEC Access’ portfolio of clients which include Chevron, Citi, Harman, IKEA, Marriott, Scotts, Texaco, Xerox and others. He’ll be responsible for the integration of MEC Access’ skills and resources within MEC and providing genuinely integrated partnership acquisition, activation and measurement solutions for clients. He’ll also work closely with the MEC Access network globally.
Eric has twenty years of experience in the field of sport, entertainment and cause marketing. He served 5 years in the US Air Force, achieving the rank of Captain, and was awarded the National Defense Medal, Air Force Commendation Medal and the Air Force Longevity Service Award Ribbon.
Following his graduate studies, Eric worked for NFL Properties where he managed the NFL on-field and sidelines business with partners such as Adidas, Champion, Nike, Puma and Reebok; and led the NFL 75th Anniversary ‘Throwback’ program. In 2003, he founded Five Star Sports working with clients such as MasterCard, Bank of America, Expedia, Dunkin Donuts, Subway and McDonald’s.
Speaking on his appointment, Marla Kaplowitz said: “More and more clients focus on using integrated partnerships to achieve differentiation and deliver against their business objectives. Eric's experience and expertise speaks for itself; he’s a real talent and we're certain that he will help MEC Access continue to deliver outstanding work.”
Eric Petrosinelli said: “MEC Access is a leading agency, really creative and with such a depth of data and insight at its disposal. It’s a fantastic combination of resources to develop the best possible solutions for our clients’ business needs.”