MEC North America, New York Follow Update

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MEC China Boosts Interaction Team

March 25, 2013

In a move to further enhance the agency's digital strategy and search resources, MEC China today announced three major appointments in its Interaction team. Paul Yan joined as National Head of Search, and James Graver and Ivy Au joined as Digital Strategists.

All three will report to Karen Ho, Head of Interaction, MEC China. “MEC’s strategic approach, its focus on digital and its access to analytics and data are what makes us stand out from the competition," said Karen Ho. “I am thrilled to have these three highly experienced specialists join the team. We will work together to strengthen the existing strategy and direction for MEC Interaction, and to build on our current success to create even better results for our clients in the future.”

Paul Yan, as National Head of Search, MEC China, will be responsible for the development and improvement of MEC’s search business in China. Paul has 14 years’ experience in China’s Internet industry with focus on e-commerce in the last four years. Focusing on leading the integrated planning process across paid, owned and earned channels, James and Ivy will be responsible for activating and accelerating MEC’s digital offering across key clients, with a particular focus on improving strategic thinking and creative processes.

James joins MEC China after one year with MEC UK, serving as Digital Strategy Director. Prior to that, he had been with UM UK for five years focusing on digital and creative.

Ivy has nine years of experience in digital planning and buying in Sydney, Shanghai and Hong Kong for OMD and PHD.

Christian Guinot, President, MEC China commented, “At MEC, we have evolved our approach to ensure that digital is fully integrated throughout all areas of our business and runs through the veins of the work we deliver our clients. These appointments reflect the critical importance of digital expertise to our business. We are extremely pleased that Paul, James and Ivy have joined us at this exciting time of change for MEC across China.”

Paul and Ivy are based in Shanghai and James is based in Beijing.