MEC North America, New York Follow Update

  • 825 7th Avenue
  • New York, New York 10019
  • United States
  • Phone: (+1) 212 474-0000
  • Fax: (+1) 212 474-0003

L’Oréal USA Appoints MEC As Communications Planning Lead For Lancôme & Select Fragnance Brands In Its Luxury Portfolio

December 19, 2014


December 18, 2014 (NEW YORK, NY) – MEC, a leading global media agency, today announced it has been selected by L’Oréal USA as lead communications planning agency for Lancôme and select designer fragrance brands which include Giorgio Armani, Yves Saint Laurent and Vi…

MEC hires new head of social

August 28, 2014


New York, NY – MEC, today announced the appointment of Noah Mallin as Head of Social for North America. Noah will report to Shenan Reed, President of Digital for MEC, North America. Bringing over 15 years of experience and growth in product development and social strategy, Noah will fo…

MEC WINS bpost

August 22, 2014


MEC Belgium, today announced its appointment by bpost, the national Belgian postal service, following a competitive pitch. The appointment is effective from 1st October 2014. MEC was selected for its strategic experience, its integrated team and its ability to offer a variety of communicatio…

AdWords makes ‘close variant’ matching mandatory

August 18, 2014


With the ‘close variant’ matching behaviour enabled, search ads are triggered against the use of misspelling, singular and plural forms, stemming, accents and abbreviations. On August 14th 2014, Google announced that in late September 2014 they will be removing the ‘close v…

FAST TAKE ON…Over-the-Top Video Programming (August 2014)

August 15, 2014


This issue of Fast Take discusses video programming services delivered directly to the consumer via the internet – without a traditional bundled video subscription (like cable TV). It also explores how new content creators have amassed large audiences, built valuable programming brands…