MEC North America, New York Follow Update

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Magnificent 7 – August 2014

August 7, 2014


Magnificent 7 – August 2014 This month’s seven top stories and their implications for marketers.

Leading Analytics & Insights Hire in Latin America

July 29, 2014


MEC has appointed José Miranda in the role as Regional Director for Analytics & Insights, further enhancing MEC’s position as leader in the field of data and analytics in the region. In his new position, José will play a key role on advancing the skills across the reg…

MEC Access Extends Screwfix Sponsorship of The Football League

July 23, 2014


Screwfix will also fully sponsor The Football League pages on SkySports.com MEC Access has managed and negotiated a deal which will see Screwfix, leading multi-channel tool and supply retailer, “recognised as where the trade buys” continue as the broadcast sponsor of The Football…

The game is no longer about a creative idea, rather an idea that we can leverage for a brand: Melanie Varley

July 22, 2014


For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are the future of advertising. For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are the future of advertising. While innovative ideas will still have…

MEC – top of the class

July 21, 2014


Dominic Mills from MediaTel on MEC… I’ve fat-finger syndrome to thank for drawing my attention to the results of the IPA’s Excellence Diploma, something I wouldn’t ordinarily go out of my way to look for. It was, however, a bit of a surprise. Of the 24 who passed, 14…