MEC North America, New York Follow Update

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  • New York, New York 10019
  • United States
  • Phone: (+1) 212 474-0000
  • Fax: (+1) 212 474-0003

MEC Point of View: Google confirms HTTPS as a ranking signal

August 13, 2014


In August, Google announced that it is starting to use HTTPS as a ranking signal within search results. The S in HTTPS stands for Secure. This essentially means that websites using secure and encrypted connections across domains will benefit. Read this POV by David Towers to understand how t…

Magnificent 7 – August 2014

August 7, 2014


Magnificent 7 – August 2014 This month’s seven top stories and their implications for marketers.

Leading Analytics & Insights Hire in Latin America

July 29, 2014


MEC has appointed José Miranda in the role as Regional Director for Analytics & Insights, further enhancing MEC’s position as leader in the field of data and analytics in the region. In his new position, José will play a key role on advancing the skills across the reg…

MEC Access Extends Screwfix Sponsorship of The Football League

July 23, 2014


Screwfix will also fully sponsor The Football League pages on SkySports.com MEC Access has managed and negotiated a deal which will see Screwfix, leading multi-channel tool and supply retailer, “recognised as where the trade buys” continue as the broadcast sponsor of The Football…

The game is no longer about a creative idea, rather an idea that we can leverage for a brand: Melanie Varley

July 22, 2014


For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are the future of advertising. For Melanie Varley, global chief strategy officer of media agency network MEC, digital and data are the future of advertising. While innovative ideas will still have…