Pioneering Brands

People. Culture. Commerce.

J. Walter Thompson has been pioneering brands since 1864. We go where others only dare. We pioneer forward, rebelling against convention. We do this with bravery, ambition and just the right amount of swagger. We tap into our 150-plus years of brand-building wisdom to build brands that last as long as we have.

If our work doesn’t move the dial against three metrics, we crumple it up, throw it in the bin and start all over. Our work has got to change the way people think, feel and act. That’s when culture starts to shift. And when culture shifts, it creates room for brands to grow.

By pioneering brands like the Bayer, Sofy, Estēe Lauder, and Shell we keep them relevant in the modern world, while also driving their businesses. 

Our Network

TOP
GLOBAL CLIENTS

Philosophy & Competitive Advantages

Humble. Hungry.

Pioneers are hungry. We are restless, never satisfied. We respect the need for help on our journey, and reach out to collaborate. We value the significance that a new perspective can bring. We constantly challenge ourselves and those around us. We're completely focused on the work.

Work that drives our clients' businesses. Work that enables brands to adapt to an ever-shifting world. Work that is creative, aspirational and responsible. Work that shapes the world.

200+ Offices

90+ Countries

· Spikes Asia – Bronze in Healthcare – Elevit – Heartbeat: All For That First Hello 
· Spikes Asia – Silver in OOH – SG Road Safety Council – Alcohol Art 
 
· AdFest – Silver Lotus in Press - Samsonite – Sammies Broken Doll 
· Local Choice – Silver in OOH - Arc Asia Pacific Headquarters – Food Gone Bad: Gambling Den 
· AdFest – Bronze Lotus in Film - Shell – Shell Rimula Real Destinations Russia 
· 2015 – Spikes Asia – Silver in Film – Sakura – Share a Shower 
· 2015 – Clio Awards – Bronze in Film – Sakura – Share a Shower 

LEADERSHIP

Carter Chow

Carter Chow

CEO Shanghai
George Shi

George Shi

Managing Director
Norman Tan

Norman Tan

North Asia Chief Creative Officer & China Chairman