Phone: (+86) 21 24050000
Bill currently serves as JWT Shanghai’s Chief Creative Officer. Bill was born in Hong Kong and graduated from Hong Kong Baptist College in 1991. He started his career as a copy writer before deciding to head north into Mainland China, joining JWT Shanghai in 2000.
Over 6 years, Bill helped build JWT Shanghai into the foremost creative agency in China. In 2004, JWT Shanghai ranked #1 in both the China National Advertising Awards and HK4A creative awards, achieving the same feat in the HK4A awards in 2005, as well as being named China Agency of the Year by Campaign Brief. In 2008, Bill decided to head even further north, joining McCann Beijing and later served as Executive Creative Director of Ogilvy Beijing.
Bill is one of China’s most celebrated creative directors having produced big ideas for some of the biggest brands including Nike, Pepsi, Siemens, Unilever, Philips, Intel, Microsoft, 999, Red Bull, 361 and China Mobile. His work has been recognised at numerous international, regional and local award shows including Cannes Lions, Clio, One Show, D&AD, London International, AdFest, Times, Longxi, The Singapore Creative Circle, HK4As and China National Advertising Awards.
Phone: (+86) 21 2405 0000
Eugene leads the digital practice at JWT Shanghai, advising clients such as Starbucks, HSBC, Fisher Price and Johnson & Johnson. Eugene has over 11 years experience in the digital marketing industry, spanning both media and creative agencies. In his previous role as General Manager at AGENCY.COM, Eugene won Gold at the China Effies & Digital Media Awards for McDonald's social media campaign 见面吧. He has also been awarded for his work on Cartier LOVE, UNICEF online donation drive, Bacardi Made to Mix, and Chivas Partylife.cn.
Tom, born and bred in America’s Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994, then to Shanghai in 1998, and never quite made it back to the States. In the meantime, he has become one of Asia’s most respected and well-connected marketing professionals. His unique combination of pan-Asian work, plus more than a decade experience in China, has made him a leading expert in the cross-border management of brand architecture and brand building.
Tom started his advertising career at Leo Burnett in Chicago but jumped ship to J. Walter Thompson (Chicago). In 1994, he moved to Hong Kong as Regional Business Director for clients such as Pepsi, Philip Morris/Kraft and Citibank. In 1998, he landed in China as the Managing Director of J. Walter Thompson Shanghai. In 2002, he was appointed Northeast Asia Area Director (China, Taiwan, Hong Kong and Korea) and Greater China CEO, and in 2008, also assumed leadership of J. Walter Thompson Japan.
Tom completed his undergraduate studies at Northwestern University (Evanston, IL) and holds an MBA from the University of Chicago.
Tom is a sought after keynote speaker for events such as the International Advertising Association’s global symposium, University of Chicago’s Global Management Conference, the China Luxury Summit and the JPMorgan Asia Pacific Equities conference. He has also authored two best-selling books on Chinese consumers; "Billions: Selling to the New Chinese Consumer” and "What Chinese Want”, which was published in 2012.
Tom, who was selected to be an Official Torchbearer for the Beijing 2008 Olympics, lives in Shanghai and speaks fluent Mandarin.
Phone: (+86) 21 2405 0388
Dan joined the team in Shanghai in July 2013 from JWT London, where he served as the Global Business Director on Nokia for over two years. The move marks his third stint in China. He started his career at Grey in Shanghai in 1997, followed by time in Brussels and London handling the P&G account. Dan moved back to his native Australia in 2003, joining JWT Sydney with account responsibilites including Nestle, Diageo, Unilever and Vodafone. This was followed by stints at M&C Saatchi and Big Red Communications. In 2007, Dan returned to China where he took on the role of Multinational Client Services Director at JWT Beijing working with Microsoft, Nokia, Carlsberg, Shell and Cadbury before moving to London in 2011.
(known as Mayan among his peers)
Mayan has come a long way, joining China’s advertising industry in 1996 with J. Walter Thompson, eventually becoming its Chairman, Asia Pacific Creative Council in 2013.
Along the way he helped J. Walter Thompson garner many prestigious regional and global advertising awards. J. Walter Thompson Asia Pacific was named “Network Agency of the Year” by AdFest in 2008. J. Walter Thompson Asia Pacific repeated this feat when it was named “Network Agency of the Year” by both Media Spikes and AdFest in 2009. JWT Shanghai, meanwhile, was named “Agency of the Year” in 2009 by Adfest, and “Agency of the Year” by Campaign Asia in 2011.
Mayan made history time and again, producing many firsts in China’s advertising industry, from winning China’s first gold Clio, to helping lead China to its very first Grand Prix at Cannes in 2011.
Last year, he made history once again, becoming the first Chinese jury head of Cannes’ Outdoor Advertising Awards 2012. Mayan continues to support the industry by serving as a juror at regional awards like Longxi Chinese Advertising Awards, Spikes Asia and Adfest, and international shows like Clio, Cannes and ADC.
Mayan also has keen interests in theatre and song writing. He wrote, directed, and acted in stage plays for over 15 years while in Hong Kong. He also wrote lyrics for Asian pop songs and musicals and is a member of the Composers and Authors Society of Hong Kong. In 2009 the Hong Kong Chamber of Commerce also honoured him as one of the Outstanding Hong Kong People in Shanghai.
After completing his studies in marketing and advertising in London, George returned to China in 2004 with a burning passion for the industry.
With his background as a Planner, George has extensive experience across a diverserange of business and brand challenges helping him forge his reputation as a 'brand strategy knight'.
In addition to his agency experience, George has significant client-side commercial experience having served as Marketing Director at ANTA Sports Products Limited, the onetime local sportswear manufacturer that JWT helped build into China’s leading local sportswear brand.
George firmly believes in the power of big brand ideas, brought to life through integrated marketing solutions that extend well beyond ads. He has successfully applied his conviction to many multinational and local brands in a variety of sectors including ANTA, New Balance, Ford, Porsche, Michelin, Renren, Suning, Haier, Chivas Regal, Martell, Uni-President, Ping An Bank, AIG, Coolpad, Wyeth, Centrum, Nissin and Skittles.
I’ve always been interested in what makes people tick. Particularly things that don’t always make sense – like our emotions and irrational attitudes and behaviors. Because, they’re what make us different and our lives interesting and rich (imagine if everything and everyone always made sense). Another interest is Jungian archetypes; if the power of their meaning could be harnessed, perhaps we could communicate at the level of the psyche. Most of the things I like to do in my own time involve art, music and design. Being part of new creative ideas continues to excite me. I like solving problems. I like to think I bring a creative approach to solving problems but deductive reasoning is my main strength. I’m interested in Game Theory and how it can be integrated into planning. These enthusiasms have propelled me through a career which has veered from advertising to marketing and even consulting and agency management. But, I never really stopped being a planner.