Del Campo Saatchi & Saatchi among Creativity’s 10 favorites of the year for BGH Quick Chef Music
December 14, 2011
Creativity, one of the world’s most prestigious advertising websites, has just published its annual report on “The Year’s 10 Most Killer Pieces of Creative.”
Del Campo Saatchi & Saatchi, led creatively by Maxi Itzkoff and Mariano Serkin, is among the agency’s found on the list of the ten most exciting campaigns of 2011 for work they developed for BGH Quick Chef Music, sharing the stage with masterpieces such as “The Force” for VW and
“The Entrance” for Heineken.
“The forte of Del Campo Nazca Saatchi & Saatchi,” says Creativity, “may well be product innovation. Known for creating the Teletransporter for Andes Beer, the Argentine agency came up with another brilliant creation in 2011, this one for BGH Microwaves. The beeping of your everyday microwave doesn't match the excitement you feel when your food is ready, so the agency created a limited-edition line of 1,000 appliances, which play a tune when the cooking time is up. They sold out immediately but will be going into commercial production for real in 2012.”