Press Releases - Del Campo Nazca Saatchi & Saatchi - Adforum.com

Del Campo Saatchi & Saatchi presents “Dads in briefs”, the new campaign for BGH air conditioners.

2012-02-28 00:00:00

The advertising agency led creatively by Maxi Itzkoff and Mariano Serkin has created a new campaign, “Dads in Briefs”, for their client, BGH Air Conditioners.

The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs. The three commercials offer a solution to this problem.

As the creative team explains:
“Summer arrives and they come with it. Men stripped of everything...even their own pride.
They have no pants; no shame. And less self-respect than clothes. Along with the heat comes every family's worst nightmare: Dads in briefs. Get them dressed with a BGH air conditioner”.

The three-spot campaign was launched before Summer’s arrival in Argentina.
The campaign is composed of:
1 “DADS IN BRIEFS”
2 “FRIENDS”
3 “NO SIGNAL”.

Del Campo Saatchi & Saatchi among Creativity’s 10 favorites of the year for BGH Quick Chef Music

2011-12-14 00:00:00

Creativity, one of the world’s most prestigious advertising websites, has just published its annual report on “The Year’s 10 Most Killer Pieces of Creative.”
Del Campo Saatchi & Saatchi, led creatively by Maxi Itzkoff and Mariano Serkin, is among the agency’s found on the list of the ten most exciting campaigns of 2011 for work they developed for BGH Quick Chef Music, sharing the stage with masterpieces such as “The Force” for VW and
“The Entrance” for Heineken.
“The forte of Del Campo Nazca Saatchi & Saatchi,” says Creativity, “may well be product innovation. Known for creating the Teletransporter for Andes Beer, the Argentine agency came up with another brilliant creation in 2011, this one for BGH Microwaves. The beeping of your everyday microwave doesn't match the excitement you feel when your food is ready, so the agency created a limited-edition line of 1,000 appliances, which play a tune when the cooking time is up. They sold out immediately but will be going into commercial production for real in 2012.”
Full article

Del Campo Saatchi & Saatchi named Iberoamerican Agency of the year

2011-11-15 00:00:00

For the fifth time, Del Campo Saatchi & Saatchi has been named Iberoamerican Agency of the year by El Ojo de Iberoamérica, the annual awards festival that recognizes the best in advertising in the Spanish and Portuguese-speaking world.
Maxi Itzkoff and Mariano Serkin were also selected Best Regional Creative Directors, granting the agency the night’s two most important awards.
Del Campo Saatchi & Saatchi won a total of 37 awards, including one Grand Prix and 11 Gold, with work developed for BGH, Sony PlayStation, Cerveza Andes, Cerveza Norte, Sony Cybershot and Sprite Zero.
“This is the fifth time since our launch that the agency has brought home the Ojo’s top prize.
We’re very happy with the results, firstly, because they speak to the consistency of our work over time, and also because they demonstrate that Argentina is one of the top countries for advertising in the world,” commented Pablo Del Campo, President and CEO of Del Campo Saatchi & Saatchi.
Maxi Itzkoff and Mariano Serkin added: “Our selection as Best General Creative Directors in Iberoamerica for the second consecutive year is an award we share with all the talented people who work with us at the agency as well as with our clients, who always continue to challenge
us.”