Chairman & CEO, Greater China
Pully is Chairman & CEO of Draftfcb Greater China, with offices in Shanghai, Beijing, Qingdao, Guangzhou, Hong Kong and Taipei. She leads the Greater China region in building a world-class, performance-driven organization committed to creating brilliant ideas that deliver effective business results. She has expanded mobile, digital & shopper promotions capabilities for the agency and activated robust new business momentum. She picked up the “2011 ROI Agency of the Year" award at the ROI Festival. Pully has worked in the advertising industry for over 28 years. Prior to joining Draftfcb, Pully was CEO at Saatchi & Saatchi China for 10 years where she tripled the agency’s revenue and led the agency to their first Cannes Bronze, first Silver Lions and first Asia Pacific Effie Gold award. Pully has also been with Ogilvy & Mather, Bozell, and BBDO. At D’Arcy, she was Managing Director for Hong Kong and Southern China, and Regional Director for the Asia Pacific Procter & Gamble business.
Regional Account Director, APAC
Patrick, originally from Hong Kong, is an advertising enthusiast who joined Draftfcb in January 2010. He has 13 years of experience working in China and has accumulated 16 years experience in advertising and marketing. Patrick perceives his career essence as opportunistic, strategic performance. Opportunistic is the principle he uses to push the envelope - there is no limit in business. Strategic means he loves to perform and lead the strategic planning process. Performance is the final threshold to make sure things happen under the ROI principle.
National Executive Creative Director
Eddie has extensive knowledge across different Asian markets. An award-winning creative, he believes that IDEA IS KING. A Singaporean working in China since 2000, Eddie began his advertising career in 1985 and has since worked in various markets such as Singapore, Taiwan, Hong Kong and China. Ace:daytons, Ketchum, Leo Burnett, Batey Ads, D’Arcy and TBWA are a few of the agencies where he has worked. He has received nods from the likes of One Show, Clios, D&AD, Cannes, NYADC, Australian AWARD, Adfest and others. Eddie has judged at major international and regional award shows, including the Clio Awards, London International Advertising Awards, New York Festivals, Cresta Awards, Australian Award, Asia Pacific Advertising Festival, Longxi International Chinese Advertising Awards, Taiwan Times International Chinese Advertising Awards, China 4A Golden Seal Awards and China National Advertising Festival. In 2005, Eddie was ranked No.1 by Campaign Brief Asia as China’s Hottest Creative.
General Manager, Beijing / VP Business Development
- - New business
Michael has over 17 years of advertising experience, with strong integrated communication skills, including creativity, planning, PR and media. Michael has experience across markets, from Taiwan to Mainland China, as well as other major Asian cities. He is expert in the fields of FMCG, Automotive and Finance. Michael has worked at Saatchi & Saatchi, O&M, Publicis, JWT, BBDO and others. His client experience includes Ford, SAAB, Renault, Audi, Land Wind, Guangzhou Auto, L’Oreal, Mead Johnson, Double A, 3M, Kerry Oils, COFCO Fulinmen, Uni-President, Milk Deluxe, Kunlunshan Mineral Water, Kirin Beer, Johnnie Walker, Taiwan Beer, Family-Mart, Cathay United Bank, Tai Shin Bank, Fidelity, China Merchants Bank, Ping An Bank, and Sony Ericsson.
VP, Head of Planning, Greater China
Tiffana has 20 years of diverse Asia and China experience with leading brands and agencies, spanning brand marketing, retail marketing, digital and media planning. Her achievements include establishing a truly global platform for NIKE in Asia; pioneering in communication ROI and innovation for General Motors in China; leading the development of Saatchi & Saatchi’s insights to China’s emerging markets; and, most recently, refining Volvo’s understanding of new luxury world. Before joining Draftfcb, Tiffana worked for SapientNitor, Saatchi & Saatchi, Zenith Media, and AdXplorer PTE Ltd. She has handled many important clients such as Shanghai Volkswagen, Starbucks, HSBC, Johnson & Johnson, Mead Johnson, Wyeth Nutrition, P&G, Unilever, Tsingtao Beer, Kerry Oil, Nippon Paint, Deer Jet, Vestas, Volvo, and Shanghai General Motors/General Motors China.
Managing Director, Hong Kong
Iris is one of the most respected creative leaders in the advertising industry. She has been awarded for her work at most international creative Awards shows, including HK4As Kam Fan winner for Just Gold; Cannes award for Heineken; the Longxi Grand Prix Winner for Pricerite, the naming for “Ngong Ping 360” and the Chinese name for Elements.
Managing Director, Taipei
Caroline has 20 years experience in the advertising industry and is s leader for the Taiwan market. Caroline has experience working with several major advertisers, including McDonald’s, J&J, Nokia, Heineken, Pernod Ricard, and many local Taiwanese brands in most categories. Caroline joined Draftfcb in July 2007.