Agency Profile

Draftfcb Greater China, Shanghai

  • 1045 Huai Hai Zhong RD 20/F, Huai Hai Plaza
  • Shanghai, P.R. 200031
  • China
  • Phone: -21 2411-0388
  • Fax: -21 2411-0399
  • Country Phone Code: 86

Agency Philosophy & Competitive Advantages

By design, Draftfcb is an agency like no other, created to address a market need to deliver for clients: the often-elusive combination of creativity and accountability. Born from our dual heritage as a direct marketing-focused agency and a brand agency, our unique strength is the marriage of outstanding creative with very strong accountability. We don’t believe that creativity and accountability can be separated in creating marketing solutions for now and the future; only the synthesis of both can drive business-building and consumer-centric work. 

Network Description

Draftfcb is a global network of 150 offices in 90 countries with 9,000 employees. Our main hubs are in the most important and fastest-growing markets, including Chicago, New York, London, Hamburg, Madrid, Sao Paulo, Johannesburg, Mumbai, Shanghai and Dubai. Draftfcb is wholly owned by the Interpublic Group of Companies, a publicly traded global marketing communications services company (NYSE:IPG). 

Contacts

New Business Contact

Michael Chang
General Manager, Beijing / VP Business Development

michael.chang@draftfcb.com

Employees

Number of employees: 250
Pully Chau
Chairman & CEO, Greater China

Patrick Tong
Regional Account Director, APAC

patrick.tong@draftfcb.com
Eddie Wong
National Executive Creative Director

eddie.wong@draftfcb.com
Michael Chang
General Manager, Beijing / VP Business Development

michael.chang@draftfcb.com
Tiffana Pun
VP, Head of Planning, Greater China

Iris Lo
Managing Director, Hong Kong

iris.lo@draftfcb.com
Caroline Chyr
Managing Director, Taipei

caroline.chyr@draftfcb.com

Campaigns

  • Advertiser: Kraft Foods, Inc.
  • Brand: Chips Ahoy!
  • Name: Love Story
  • Advertiser: Beiersdorf AG
  • Brand: Nivea
  • Name: Frozen Men's Style
  • Advertiser: CereCare Wellness Center
  • Brand: Public Service
  • Name: Call For Action
  • Advertiser: Vinda International
  • Brand: Vinda
  • Name: Musical
  • Advertiser: Uni-President
  • Brand: Uni-President Four Seasons
  • Name: Fish Leong
  • Advertiser: Supor
  • Brand: Supor Soybean Milk Maker
  • Name: Smooth As Silk
  • Advertiser: Supor
  • Brand: Supor Soybean Milk Maker
  • Name: Smooth As Silk
  • Advertiser: Supor
  • Brand: Supor Knives
  • Name: Whistling
  • Advertiser: Supor
  • Brand: Supor Knives
  • Name: Ketchup
  • Advertiser: Shanghai Traffic Police
  • Brand: Tong Lian Driving School
  • Name: Last Lesson
  • Advertiser: S. C. Johnson & Son, Inc.
  • Brand: Off!
  • Name: Don't Be A Meal For Mosquitoes
  • Advertiser: Hiap Moh Paper (Shanghai) Co. Ltd
  • Brand: HM Leather Paper
  • Name: Animals
  • Advertiser: Acer Computer
  • Brand: ACER 2012 Olympics
  • Name: Breakthrough
  • Advertiser: Supor
  • Brand: Supor Knives
  • Name: Cursor Hijack

Clients

Advertiser Brand Business Sector Type of Work Since
Acer Computer Acer Computers, PDAs & Calculators
2011
Bausch & Lomb Incorporated Bausch & Lomb Health & Pharmaceutical Products
2008
Beiersdorf AG Nivea, Slek, Maestro Hygiene & Personal Care Products
2001
COFCO Fulinmen Cooking Oils Edible Fat Products
2010
Haier Haier, Leader Home Appliances, Furniture & Gardening
2001
Hong Kong Broadband Hong Kong Broadband Internet Service Providers
2012
JDB Group Kunlunshan Mountain Mineral Water Beverages
2010
Jumbo Garment Co. Bobson Jeans Apparel, Fashion & Footwear
2009
Kang Nai Kang Nai Shoes
2011
Kraft Foods, Inc. Oreo, TUC, Chips Ahoy! Food
1996
Mengniu Dairy Telunsu Milk Non-Alcoholic
2010
Sanofi-Aventis 21 Super Vita Health & Pharmaceutical Products
2011
Semir Semir Apparel, Fashion & Footwear
2009
Sony Ericsson Sony Ericsson Mobile Telephone & Pager Sets
2011
Sunkist Growers Sunkist Growers Food
2000
The Boeing Co. Boeing Aerospace & Aeronautics
2011
Uni-President Tung-Yi Beverages
2009
Valspar Valspar, Huaran Household Products & Maintenance
2010
Vinda International Vinda Paper Goods, Aluminum Foil
2012