Chairman FCB South Africa
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Mohale Ralebitso is a graduate of Queens College of The City University of New York. He has also done strategic executive management courses at WITS Business School and Harvard Business School. His business experience includes being founder and director of Itataise Investments and Director and Co-Founder at Bison Capital. He was formerly Marketing Communications & Corporate Affairs Director at Old Mutual Emerging Markets; Managing Executive at Absa Private Bank, Group Marketing Executive Absa Group and Chairman at The Jupiter Drawing Room. Specific advertising industry experience includes leading The Jupiter Drawing Room during its record-breaking growth period (+R1bn in new business) that saw it become a large agency and dominant player in the marketing and communications industry. It was during this time that the agency also gave birth to MetropolitanRepublic and concluded a deal with global giant, WPP, firmly entrenching its place among global players. Mohale has played a leading role in the advertising industry’s transformation through, among many structures, CAFÉ, ACA, Imagination lab and mentoring numerous industry and wider business leaders.
FCB South Africa Chief Executive Officer
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Brett Morris stumbled into a career in advertising while fleeing a career in law. Early refuge was provided by Draftfcb (then FCB) in 1995. After a stint at Network BBDO, he rejoined FCB in 1999, and was appointed Executive Creative Director of the Johannesburg agency in 2003. In 2007, Brett decided to cross the road and join Nando’s as Global Chief Creative Officer. Then with a desire to expand his creative horizons again, formed The Scoville Unit in 2008. He rejoined Draftfcb as Chief Creative Officer for South Africa in 2009 and was elected chairperson of South Africa’s creative industry body, the Creative Circle, in 2010 and was ranked as one of the top 4 creative directors in the country by his peers. Under his leadership, Draftfcb has won more awards than ever before in its 80-year history, including South Africa’s first ever Cannes Grand Prix. He also has 14 gold Loeries, 9 Cannes Lions and numerous local and international awards to his credit. Other career highlights include AdReview Campaign of the Year in 2005, 2006 and 2010 as well as the Sunday Times Marketing Excellence Grand Prix for Campaign of the Year 2006.
Chief Operating Officer
Graham Vivian studied financial accounting, management accounting, tax and auditing at the University of Witwatersrand (WITS) before passing his South African Institute of Chartered Accountants (SAICA) board exams in 1996. At that time, he was serving his articles at BDO Spencer Steward, a company active in the financial services sector. He then changed companies and industries when he joined Galaxy Holdings as financial director of all five of its operating companies, including The Jupiter Drawing Room. The marketing sector fascinated him and, when he sought out new opportunities a few years later, it was with another agency group - Young & Rubicam South Africa – as chief financial officer for the four operating and two holding companies. Graham joined Draftfcb South Africa as chief financial officer of the holding companies and its operating divisions in 2010.
FCB Johannesburg Managing Director
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History: My story is a typical South African township story where parents’ dreams and aspirations had everything to do with what I decided to study at university. My brother and I having grown up in a family business knew we wanted to get into business but my parents fancied having a lawyer and a doctor for sons and so we obliged. After qualifying we both decided to pursue careers in business. Marketing Career: I cut my marketing teeth at Unilever on home and personal care brands such as Axe, Brut, Shield, Ponds and Skip. I then acquired food marketing experience at Tiger Brands on famous household brands Dairybelle Cheese, Fatti’s & Moni’s Pasta and Tastic Rice. This was followed by another stab at the liquor industry, this time as Marketing Manager at SAB on such international brands as Peroni, Miller, Pilsner Urquell and Grolsch. I was then enticed to join the confectionery industry as Marketing Director on Cadbury’s Gum and Candy portfolio, looking after brands such as Stimorol, Dentyne, Clorets, Chappies, Halls and Endearmints. Entrepreneurship: When Kraft took over Cadbury I decided to take a 2 year break from corporate and dabble in entrepreneurship, setting up 2 businesses and a non-profit organisation. The first start-up was a Marketing Consultancy called Birds Eyeview Marketing. The next was a clothing and stationery range called Barcode Landscape inspired by my love for landscape photography. What I do is take my best landscape photos and put them on t-shirts, greeting cards, postcards and so on and sell these through word of mouth marketing. As if that is not enough activity to keep one busy as a family we started a football foundation called Johnny Magwegwe Mokoena Football Foundation. It’s a non-profit past-time that invests in football development in disadvantaged communities. Our services include hosting tournaments in honour of football legends, donating soccer equipment and offering life skills training to township kids. Recent Past: Like any classical marketer I had to do a stint in banking. I joined Absa as head of marketing for Retail and Business Banking. I learnt a lot but never fitted into the banking world. While that was happening I decided to shift gears and contemplate a future career in advertising. So I was thrilled when Draftfcb approached me with an opportunity to join them as Managing Director of their Johannesburg agency. A challenge I’m really excited about and an agency that I have a lot of respect for. I feel like everything I’ve done so far has prepared me for this. I can’t wait to roll up my sleeves and get into building strong sustainable brands for our clients. Brands that get people talking because they offer real solutions while touching lives in a meaningful way. I hope that one day I’ll look back at my Marketing career and feel that not only have I helped build strong brands but that I’ve made a positive difference in the lives of others. My perspective: My life purpose is about making a difference in the world. That’s the legacy I wish to leave behind. I’d like to be known for advertising that moves people, gives them hope and leaves them inspired. In conclusion “obsess on ideas and you’ll be self-serving, obsess on customers and you’ll serve mankind.”
FCB Cape Town Managing Director
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D’Oliviera was MD of 140BBDO, an agency that has had considerable success over the last few years, both creatively and business-wise. Before joining BBDO, Eric worked at Ogilvy Cape Town for many years.
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Philip was appointed to his current role of Managing Director, Draftfcb Africa in 2007. Philip joined Lindsay Smither FCB/Johannesburg in 1995 to head the Toyota account which he did until 2002 when he moved to Cape Town as Managing Director of Draftfcb Activ, where he was responsible for the Shoprite account in South Africa and Africa.