Draftfcb Only Agency To Take 2 Spots On Millward Brown’s Top 10 Ranking
July 16, 2013
The agency group came in at Number 2 with a commercial for Vodacom’s sponsorship of Kaizer Chiefs and Orlando Pirates that utilised the war cry: ‘Ayeye, liyez’ iKhosi’ and ‘Ayeye, liyez’ iBhakaniya’ or ‘Beware, Chiefs are coming’ and ‘Beware, Pirates are coming’.
Its execution of an ad for Coca-Cola – ‘Crazy for Good’ – took the Number 8 spot.
The poll position on this most recent list, which ranked favourite ads for the first quarter of 2013, was taken by an overseas agency, which therefore also makes Draftfcb the highest ranked local agency in the line-up.
“Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials and their advertising agencies, chosen by the industry’s most important critics, the consumers,” said Draftfcb Chief Creative Officer, Brett Morris.
“We have a reputation for building South Africa’s favourite ads using ideas and executions which regularly see us accounting for at least one, but often more, in this respected line-up.
“Even so, each time the list is published, we’re thrilled to see our name up there again because it means we are doing the job our clients expect us to do in a way that connects with the people that count, those that buy and support their brands. Well done, team.”
Adtrack is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising inSouth Africaover the last 29 years. The resultant database stands at almost 75 000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world.
The full list for the first quarter of 2013 is:
Blackberry Z10 - Keep Moving
Vodacom - Soccer Chiefs
Vodacom - Errol
Red Bull - Human Nature
Kastner & Partner,Londonwith Rock Paper Scissor, LA
Nokia Lumia - This is Lumia
Nokia (in-house) with Jack Morton
Samsung Galaxy Note 2 - Boat
Sunlight Washing Powder - Bubbleman
BBH (Bartle Bogle Hegarty)
Coca Cola - Crazy for Good
MTN - One4All
Castle Lager - Destination
Ogilvy & MatherJohannesburg