Philosophy & Competitive Advantages
Young & Rubicam Brands is a collaborative model — a global community of some of the world’s finest marketing communications brands. The Brands model recasts the integrated model to meet the vast changes that confront our client partners. It’s a network that celebrates the strength of our diversity, leveraging the rich range of companies and capabilities on behalf of our client partners’ challenges. Young & Rubicam Brands stands for a defined way of working to marshal our resources inventively: a strategic alignment of resources so that we bring a searing focus to our client partners’ issues. An account management structure that lets us complement our client partners’ organizations. A global structure that is nimble and flexible enough to invent and re-invent itself quickly to meet evolving needs. A network that is united by technology, common resources, research and tools. That is supported by unrivalled brand expertise through our proprietary BrandAsset® Valuator. And, most important, a creatively charged community of talented people who believe that ideas are our global currency. Rather than line up all our resources in lockstep, we believe in thoroughly dissecting the brand challenge so that we can bring laser-like precision to our diagnoses and our solutions: the right people and the right resources collaborate to create exactly the right communications.
Young & Rubicam Brands is a world leader in marketing communications — a global, collaborative network of preeminent companies in advertising, public relations, public affairs, brand identity and design, direct and database marketing, multicultural marketing and health care communications. Our brands include among others Y&R, which offers preeminent, full service Brand Strategy and Planning, Creative Development and Execution tactics; Burson-Marsteller, which takes pride in being Public Relations salient thought leader; Landor ranks among the world’s most accomplished and recognized Corporate Identity and Design agencies; Wunderman is a world leader in innovative Direct Marketing, Database Marketing, Customer Relationship Marketing, Customer Dialogue and Sponsorships/Promotions; BrandBuzz is acclaimed for discovering out-of-the-box vehicles for generating brand visibility; The Bravo Group, Kang & Lee, and Mosaica, continue to lead the charge into the Multicultural/Ethnic Marketing and Advertising space; VML bridges the gap between marketing and technology through Interactive and e-Marketing solutions. Rounding out our venerable suite of integrated marketing services - Knowledge Base Marketing, Research International, Millward Brown, Kantar, and The Henley Center offer best-in-class Research capabilities. Headquartered in New York, Young & Rubicam Brands ranks among the world's leading consolidated marketing communications companies, and is a member of WPP.
Trade OrganizationsAmerican Association of Advertising Agencies (AAAA)
American Advertising Federation (AAF)
Advertising Research Foundation
Intermarket Agency Network (IAN / IAAA)